Huberman Lab: Dr. Noam Sobel

Dr. Noam Sobel

Dr. Noam Sobel is a renowned neuroscientist and leading expert in the field of human olfaction. With over two decades of experience, he has dedicated his career to understanding the complex world of smells and their impact on human behavior, emotions, and cognition. As the head of the prestigious Sobel Lab, Dr. Sobel has published groundbreaking research in top-tier scientific journals, earning him international recognition and numerous accolades. With a focus on leveraging the power of scent, he has worked with various industries, including fragrance, healthcare, and consumer goods, to develop innovative, scent-based solutions. A sought-after speaker and thought leader, Dr. Sobel's insights have shaped the way we perceive and interact with our olfactory environment. By harnessing the untapped potential of smell, he continues to transform lives and enhance the human experience.