FoundersJune 23, 2019

#77 Steve Jobs (The NeXT Years)

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Audio URL: https://traffic.megaphone.fm/DSLLC6881319726.mp3?updated=1748636309

About This Episode

What I learned from reading Steve Jobs & The NeXT Big Thing by Randall Stross. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

Book Mentions

8 book mentions in this episode.

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Books Mentioned

Steve Jobs and the Next Big Thing

Randall Strauss

“The podcast discusses the book 'Steve Jobs and the Next Big Thing' by Randall Strauss, which covers Jobs' ventures with Next and the challenges he faced.”

Sentiment: Critical Analysis

Trigger: Steve Jobs' Next Venture

For: Entrepreneurs and business students

Key quote: “This is a story that had to be written down in the books as the most expensive flop in the history of entrepreneurship.”

The host discusses the failures of Steve Jobs' company Next, highlighting the significant financial losses and strategic missteps that characterized its history. The mention of the book serves to illustrate the complexities and challenges Jobs faced during this period, ultimately leading to a critical assessment of his entrepreneurial journey.

ASIN: N/A

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Steve Jobs

Isaacson

“The podcast references the book 'Steve Jobs' by Isaacson as part of a series of books about Steve Jobs that the speaker has read.”

Sentiment: Critical Analysis

Trigger: Steve Jobs' business ventures

For: Entrepreneurs and business students

Key quote: “This is a story that had to be written down in the books as the most expensive flop in the history of entrepreneurship.”

The host discusses the failures of Steve Jobs' company Next, highlighting the significant financial losses and misjudgments that characterized its history. The mention of the book serves to illustrate the complexities and challenges Jobs faced during this period of his career.

ASIN: B07ZMKXMTG

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Return to the Little Kingdom

“The speaker mentions 'Return to the Little Kingdom' as a book that focuses on the early years of Apple and suggests it should be read first for context.”

Sentiment: Deep Dive

Trigger: Steve Jobs and Next venture

For: Readers interested in entrepreneurship and the history of Apple

Key quote: “It focuses on a hugely successful company right at the beginning.”

The host discusses the contrasting narratives of two books about Steve Jobs, emphasizing the lessons learned from both successes and failures. 'Return to the Little Kingdom' is highlighted for its focus on the early years of Apple, providing insights into what made it successful compared to the failures of Next.

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Becoming Steve Jobs

“The speaker includes 'Becoming Steve Jobs' in a list of books about Steve Jobs, indicating it is a typical biography.”

Sentiment: Critical Analysis

Trigger: Steve Jobs and Next venture

For: Individuals interested in entrepreneurship and Steve Jobs' biography

Key quote: “I would read all of them, but I would do it in the order of the time period that they study.”

The host discusses the book 'Becoming Steve Jobs' in the context of analyzing Steve Jobs' failures with the Next venture. The mention serves to highlight the contrast between Jobs' successes and failures, providing a broader understanding of his career trajectory.

ASIN: B00R8IC37K

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Michael Moore's book

“The speaker mentions reading Michael Moore's book, which provided insights into Steve Jobs' penny-pinching behavior at Apple and Next.”

Sentiment: Passing Reference

Trigger: Steve Jobs and resourcefulness

For: Entrepreneurs and business leaders

Key quote: “This is something I also didn't know. When Next had been founded, Jobs intended that the company would remain solely in the hands of himself and his employees.”

The host mentions Michael Moore's book to highlight a contrast in Steve Jobs' behavior regarding resourcefulness at Apple versus Next. The book provides insights into Jobs' penny-pinching nature during the early days of Apple, which seems to have faded at Next.

ASIN: N/A

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Creative Selection

“The speaker mentions 'Creative Selection', a book about an Apple programmer who worked on creating the Safari browser and the iPhone keyboard, suggesting it's a valuable read for product designers.”

Sentiment: Highly Recommended

Trigger: Steve Jobs and product design

For: Product designers and entrepreneurs

Key quote: “If you're designing products, I think you definitely should [read Creative Selection].”

The host mentions 'Creative Selection' to highlight the importance of clear thinking in product design, as exemplified by Steve Jobs. The book provides insights from an Apple programmer that can inspire others in their own design processes.

ASIN: 039913896X

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Michael Moritz

“The excerpt mentions holding the Michael Moritz book in one hand and the Steve Jobs and Next Big Thing in the other, indicating a comparison between the two.”

Sentiment: Deep Dive

Trigger: Steve Jobs and history

For: Readers interested in technology history and the impact of influential figures.

Key quote: “I'm holding the Michael Moritz book in my left hand and the Steve Jobs and Next Big Thing in my right hand, and they're literally, on opposite ends of the spectrum.”

The host discusses Michael Moritz's book in relation to Steve Jobs and the historical significance of technology. They emphasize the importance of understanding both successful and failed ventures in the tech industry to appreciate the broader narrative.

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Steve Jobs and Next Big Thing

“The excerpt mentions holding the Michael Moritz book in one hand and the Steve Jobs and Next Big Thing in the other, indicating a comparison between the two.”

Sentiment: Highly Recommended

Trigger: Steve Jobs' historical impact

For: Individuals interested in technology and entrepreneurship

Key quote: “I can't recommend enough. I think it's really important to study this.”

The host discusses the contrasting perspectives presented in 'Steve Jobs and Next Big Thing' and another book by Michael Moritz, emphasizing the importance of understanding both successes and failures in the tech industry. The host believes that studying Jobs' journey, particularly his philosophical insights, is crucial for anyone interested in the evolution of technology.

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