FoundersJune 16, 2019

#76 Steve Jobs: The Early Years of Apple

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Audio URL: https://traffic.megaphone.fm/DSLLC2825431025.mp3?updated=1748636309

About This Episode

What I learned from reading Return to the Little Kingdom: Steve Jobs and the Creation of Appleby Michael Moritz. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

Book Mentions

5 book mentions in this episode.

Jump to books

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Books Mentioned

Return to the Little Kingdom, Steve Jobs, the Creation of Apple, and How It Changed the World

Michael Moritz

“This book was written and published in 1984, focusing on Apple from 1976 to 1983, detailing the early life of Steve Jobs and the company.”

Sentiment: Deep Dive

Trigger: Steve Jobs and Apple

For: Readers interested in entrepreneurship and the history of technology

Key quote: “had I not met Steve and Don, I would never have understood why it's best not to think like everyone else.”

The host discusses the unique insights provided in 'Return to the Little Kingdom' about the early years of Apple and Steve Jobs' journey. This book is highlighted for its detailed account of the company's formation and the pivotal figures involved, which the host believes is unmatched in other biographies.

ASIN: N/A

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Steve Jobs

Walter Isaacson

“This biography of Steve Jobs was published around 2011 and looks at his life as a whole.”

Sentiment: Deep Dive

Trigger: Steve Jobs' business life

For: Readers interested in entrepreneurship and technology history

Key quote: “It's hard now to appreciate the dire straits that Apple was in after it brought Next at the end of 1996 in a desperate effort to revive itself.”

The host discusses the profound impact of Steve Jobs on the technology industry and highlights the unique perspective provided by Walter Isaacson's biography. This mention serves to emphasize the significance of Jobs' journey and the detailed insights into Apple's early years.

ASIN: B07ZMKXMTG

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Becoming Steve Jobs

“This biography was published in 2016 and also examines the life of Steve Jobs.”

Sentiment: Deep Dive

Trigger: Steve Jobs and Apple

For: Anyone interested in entrepreneurship and the history of technology

Key quote: “It's about the life of the company.”

The host mentions 'Becoming Steve Jobs' to highlight the detailed exploration of Steve Jobs' early life and the founding of Apple. This book provides unique insights into the formative years of the company and its key figures, making it a valuable resource for understanding the origins of Apple.

ASIN: B00R8IC37K

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IBM

“In the book there's this quote from Tom Watson which is the founder of IBM and it talked about how at the very beginning of IBM how they started to worry like to get the word out and to think about the branding of the company.”

Sentiment: Deep Dive

Trigger: branding and corporate image

For: Entrepreneurs and business students

Key quote: “we are carrying the corporate image far out in front of the size and reputation of the corporation”

The host discusses the early branding efforts of IBM as a parallel to Apple's journey. This mention serves to highlight the importance of corporate image and the lengths companies go to establish their presence in the market.

ASIN: N/A

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Betchel

“I actually have a book I haven't got to yet, but I ordered it sitting in my nightstand about Betchel. And I think I'm going to wind up reading a couple of books about this company because it's so mysterious and it's still privately held today.”

Sentiment: Passing Reference

Trigger: Steve Jobs management style

For: Individuals interested in corporate management and leadership styles.

Key quote: “I actually have a book I haven't got to yet, but I ordered it sitting in my nightstand about Betchel.”

The host mentions the book 'Betchel' in the context of Steve Jobs' admiration for the privately held construction company. Jobs was intrigued by the idea of running a company without the pressures of public shareholders, which reflects his management philosophy.

ASIN: 1363310038

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