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Understanding Michael Porter

Joan McGretta
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1 mention · 1 episode · 1 podcast
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The speaker recommends a book by Joan McGretta called Understanding Michael Porter, which explains the ideas of Michael Porter more clearly than he does.

Sentiment: Highly Recommended
Trigger: understanding competitive strategy
For: Students and professionals interested in competitive strategy
Key quote: I usually recommend that people who are interested in understanding Porter read a book by a woman named Joan McGretta called Understanding Michael Porter.
The host mentions 'Understanding Michael Porter' as a clearer alternative to Michael Porter's own works, which can be dense and challenging. The recommendation stems from the author's close collaboration with Porter, making the concepts more accessible for readers.