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PIMS principles

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The PIMS principles was a meaningful book to the speaker when they were at Pillsbury, highlighting high ROI businesses.

Sentiment: Deep Dive
Trigger: business strategy insights
For: business professionals and entrepreneurs
Key quote: there was a book that was, uh, meaningful to me when I was at Pillsbury, the PIMS principles, and one of the highest ROI businesses were lower price point, consumable items.
The host references 'PIMS principles' to highlight the importance of focusing on consumable items that generate high returns on investment. This insight was pivotal in shaping the business strategy for Brooks, emphasizing customer loyalty and recurring purchases.