Mentions Across Episodes
“Claude Hopkins wrote this book called scientific advertising. His boss thought the book was so valuable that he locked it in a safe for 20 years because he didn't want his competitors to have access to the ideas.”
“Ogilvy emphasizes that no one should create an ad without reading Hopkins' book, 'scientific advertising' six times.”
“The speaker discusses 'Scientific Advertising' and its significance in the advertising industry, mentioning its historical context.”
“Is this a scientific advertising? Yes. Also a good founders episode.”
“Claude Hopkins is probably the greatest copywriter to ever live. He wound up writing the book, Scientific Advertising, winds up selling 8 million copies.”
“Claude Hopkins agrees. One is scientific advertising, which is the book he wrote that sold eight million copies.”
“This was an excerpt from the chapter on psychology of the book Scientific Advertising written by Claude Hopkins.”
“This is the book that Hopkins wrote while he worked for Lasker. Lasker hid it in a safe for 20 years. Then when it was finally released, it has sold over 8 million copies since then.”
“Ogilvy mentions this book as one of the most useful books on advertising that all of their people should read.”
“The speaker mentions that David Ogilvie recommends reading 'Scientific Advertising' seven times, highlighting its importance in the field of advertising.”
“Claude Hopkins book, scientific advertising changed the course of my life. David believed that too, because at the very end of the book, he's like, here's all these books you need to read that influence what I just wrote.”