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Insanely Simple cover
Book

Insanely Simple

Ken Siegel
Buy on Amazon
3 mentions · 3 episodes · 2 podcasts
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The book discusses Steve Jobs' obsession with details and how he would review every single ad that went out from Apple.

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The speaker references a book called 'Insanely Simple' by Ken Siegel, discussing insights from Steve Jobs and marketing strategies at Apple.

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The speaker references a book called 'Insanely Simple' by Ken Siegel, discussing insights from Steve Jobs and marketing strategies at Apple.

Sentiment: Deep Dive
Trigger: importance of marketing
For: Entrepreneurs and marketers
Key quote: If you feel your product can improve people's lives, I think you guys already know because you get thousands of messages just like I do, that yes, listening to a choir, listening to founders will improve people's lives and work.
The host references 'Insanely Simple' to emphasize the significance of effective marketing as highlighted by Steve Jobs. They discuss how understanding and applying these marketing principles can enhance the impact of one's product on people's lives.