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The Innovator's Dilemma cover
Book

The Innovator's Dilemma

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2 mentions · 2 episodes · 1 podcast
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The book is recommended for its brilliant insights on innovation and is mentioned in relation to the concept of counter-positioning.

Sentiment: Highly Recommended
Trigger: insights on innovation
For: Business leaders and innovators
Key quote: The book is recommended for its brilliant insights on innovation.
The host highlights 'The Innovator's Dilemma' for its valuable insights into the challenges of innovation. It is specifically referenced in the context of counter-positioning, emphasizing its relevance to current discussions on strategy.
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He was very into crossing the chasm and the innovators dilemma.

Sentiment: Deep Dive
Trigger: customer discovery in marketing
For: Marketers and product developers
Key quote: It's about what they tell you.
The host discusses the importance of customer feedback in product development, referencing 'The Innovator's Dilemma' to highlight a shift in thinking about marketing and engineering collaboration. This book is mentioned as a foundational text that influenced the approach to understanding market needs versus technical capabilities.