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Every mention links back into the exact moment in an episode.
Click “Mentioned at …” to copy the timestamp.
Guests and podcasts are cross-linked so you can follow the thread.
Mentions Across Episodes
“The mention refers to a classic positioning game and a framework for understanding market dynamics in business.”
Sentiment: Deep Dive
Trigger: pricing strategy in tech
For: Founders, CEOs, and managers of high growth technology companies
Key quote: “I believe Jeffrey Moore in Crossing the Chasm came up with that.”
The host mentions 'Crossing the Chasm' to illustrate the importance of positioning and differentiation in a competitive market, particularly when pricing a product against free alternatives. This book provides a framework that helps businesses identify their target customers and articulate their unique value proposition effectively.