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Crossing the Chasm

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1 mention · 1 episode · 1 podcast
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He was very into crossing the chasm and the innovators dilemma.

Sentiment: Deep Dive
Trigger: customer discovery in marketing
For: Marketers and product developers
Key quote: Was he influenced by crossing the chasm? Yeah. Yeah. Yeah. He was very into crossing the chasm and the innovators dilemma.
The host discusses the importance of customer feedback in product development, referencing 'Crossing the Chasm' as a significant influence on this perspective. They highlight how the book emphasizes the need for marketers to engage with customers to inform product roadmaps, contrasting it with traditional engineering approaches.