Onnit Labs, a company known for its focus on health and wellness, was established in 2010 and is headquartered in Austin, TX. It has built a reputation for providing products and services aimed at enhancing physical performance and mental health. Onnit's commitment to innovation and research is reflected in its diverse range of products which includes supplements, nutrition, and fitness equipment, aimed at optimizing human performance and health.

Who Owns Onnit Labs

In April 2021, Unilever, a multinational consumer goods company, announced the acquisition of Onnit, marking a significant milestone in Onnit’s journey. The acquisition by Unilever has the potential to expand Onnit's market reach on a global scale, leveraging Unilever’s extensive distribution network. As Onnit operates under the umbrella of Unilever, it continues to emphasize a holistic approach to well-being, maintaining customer experience and corporate responsibility at the core of its business philosophy.

Key Takeaways

  • Onnit is a health and wellness company founded in 2010 in Austin, TX.
  • Unilever acquired Onnit in 2021, aiming to increase the brand’s global presence.
  • Onnit is recognized for its diverse product offerings and commitment to customer well-being.

Company Overview

Who Owns Onnit Labs

Onnit Labs, founded in 2010 by Aubrey Marcus, has established itself as a transformative health and wellness brand. With a mission centered on Total Human Optimization, Onnit has achieved significant growth, becoming a leading name in the fitness and wellness industry.

Founding and History

Onnit Labs was established in 2010 by Aubrey Marcus with the goal of creating a brand that empowers individuals through comprehensive health solutions. Based in Austin, Texas, the company started with the vision of integrating different aspects of wellness into a cohesive system.

Mission and Philosophy

The company's philosophy, Total Human Optimization, drives its product development and community outreach. It represents Onnit's dedication to helping customers achieve their fullest potential in health, fitness, and wellness.

Onnit's Growth

Onnit's ascent in the health and fitness market is reflected in its expansion from nutritional supplements to a broad array of products including foods, fitness equipment, and apparel. Their approach has resonated globally, making Onnit a well-recognized brand ambassador for wellness.


The leadership at Onnit is credited for steering it through phases of rapid growth while maintaining the company's core ethos. Their strategic decisions have guided Onnit from a promising startup to a key player in the wellness and consumer tech markets.

Corporate Presence

Onnit's corporate presence extends beyond the United States, fostering a global movement in wellness and lifestyle. With its headquarters still in Austin, TX, the brand has attracted international attention, leading to its acquisition by global conglomerate Unilever.

Products and Services

Who Owns Onnit Labs

Onnit Labs offers a diverse range of products and services designed to enhance physical and mental performance. The company's focus spans from supplements that support cognitive functions to fitness equipment tailored for strength and endurance training.


Onnit Labs is well-known for its Nootropic supplements, prominently featuring Alpha Brain, designed to support cognitive functions like memory, mental speed, and focus. The company's comprehensive health and wellness line also includes options for gut health and immunity support, reflecting a holistic approach to functional nutrition.

Fitness Equipment

For those targeting physical fitness, Onnit provides a suite of fitness essentials such as kettlebells and maces, renowned for their distinctive style and design. These tools are not only effective for building strength but also for improving overall endurance and fitness levels.

Foods and Nutrition

Onnit's commitment to nutrition is evident in its variety of health foods. These include nutrient-dense snacks and power foods that aim to support a balanced diet, contribute to gut health and overall wellness.

Digital Content and Media

As part of its digital content platform, Onnit hosts The Aubrey Marcus Podcast, which features discussions on topics related to health and wellness. Additionally, they provide a variety of online courses and articles aimed at guiding users toward better mental and physical health.

Apparel and Accessories

Reflecting a strong sense of style, Onnit's apparel and accessories line offers consumers functional fitness apparel and gear. Each product is designed with both performance and fashion in mind, ensuring that users don't sacrifice style for functionality.

Innovation and Research

Who Owns Onnit Labs

Onnit Labs demonstrates a strong commitment to fostering innovation within the realms of cognitive function improvement and general wellness research. By leveraging advanced technology and scientifically proven methods, Onnit is dedicated to enhancing both mental performance and emotional wellness through its products.

Nootropic Development

Onnit has been in the vanguard of nootropic development, most notably with its flagship product, Alpha Brain. This cognitive support supplement is designed to enhance mental performance by targeting neural communication. Onnit has employed state-of-the-art AI systems to analyze numerous combinations of ingredients for the most effective nootropic formulation that is both innovative and adheres to rigorous research standards.

Fitness and Wellness Research

In parallel, Onnit's fitness and wellness research is focused on unlocking human physical and mental potential. They continuously explore the intersection of tech and product development to bring forth scientifically proven solutions. The company's commitment to this research has yielded an array of products aimed at optimal physical training and emotional wellness. Utilizing extensive studies and leveraging technological advancements, Onnit crafts solutions that support a holistic approach to well-being, ensuring that fitness goals align with maintaining a healthy mind-body balance.

Customer Experience

When examining the customer experience provided by Onnit Labs, two facets stand out: the comprehensive support and service offered, and the company's dedication to consumer engagement. Both elements reflect the company's commitment to a holistic wellness community and contribute to its reputation as a customer-centric lifestyle company.

Support and Service

Onnit Labs has established a robust system of customer support, designed to ensure that customers receive personalized service. They provide a variety of channels for customers to seek assistance, including email, phone support, and social media platforms. Onnit's support team is trained to offer informative and friendly service, rooted in the company's culture of holistic wellness, ensuring that the customers feel valued and understood.

  • Communication Channels:
    • Email support
    • Phone Support
    • Social Media
  • Training and Expertise:
    • Staff knowledgeable in holistic wellness
    • Responsive to customer inquiries
  • Customer Feedback:
    • Encouraged and utilized for continuous improvement

Consumer Engagement

The engagement strategies at Onnit Labs are tailored to create a community that resonates with the brand's culture. They foster an environment where customer insight and culture coalesce, providing platforms for interaction and feedback. By leveraging social media and other engagement tools, Onnit ensures customers are part of the conversation, influencing product development and contributing to the lifestyle company's evolution.

  • Community Building:
    • Interactive social media presence
    • Community-focused events
  • Sustainability Efforts:
    • Promotes environmentally-conscious practices
    • Engages customers in sustainability dialogues
  • Lifestyle Integration:
    • Encourages a holistic wellness lifestyle
    • Provides educational content and resources

Corporate Responsibility

Who Owns Onnit Labs

Onnit Labs, now owned by multinational company Unilever, reflects a commitment to sustainable business practices and environmental stewardship, woven into its corporate ethos. The company's approach to corporate responsibility is informed by its alignment with Unilever's broader sustainable living plan, aiming to integrate environmental and social impact considerations into business operations.

Sustainable Practices

Onnit Labs employs a variety of sustainable practices within its operations. It leverages Unilever's vast resources to minimize environmental footprint, focusing on energy-efficient manufacturing and waste reduction. Emphasizing responsible growth, Onnit is actively reducing its environmental impact across all levels by optimizing resource use. This strategy includes sourcing sustainable raw materials for its health and wellness products, particularly within its Beauty & Personal Care product lines.

Social and Environmental Impact

Onnit Labs takes a holistic view of its social and environmental impact. The company demonstrates this through contributions to community health and well-being, aligning with Unilever's commitment to the Dow Jones Sustainability Index's tenets. Onnit is attuned to the cultural importance of wellness, fostering a positive culture that resonates within both local and global communities. Additionally, the brand's Foods & Refreshment Products are developed with a conscious effort towards sustainability, contributing to the overall goal of sustainable business practices.

Market Position and Competitiveness

Who Owns Onnit Labs

Onnit Labs, now a part of the Unilever family, maintains a distinct position in the wellness industry focused on optimizing human health and mental potential. The company's competitive edge is bolstered by key performance metrics, strategic alliances, industry accolades, and a commitment to cybersecurity.

Performance in Wellness

Onnit has solidified its reputation by delivering products aimed at enhancing physical and mental performance. With a comprehensive lineup that targets peak performance, Onnit caters to a broad customer base ranging from fitness enthusiasts to individuals looking to improve their cognitive functions. The company's adherence to high-quality standards ensures a competitive advantage in the health and wellness markets.

Strategic Partnerships

Strategic partnerships have been pivotal in Onnit's market expansion. For instance, the acquisition by Unilever has provided the company with invaluable resources and distribution networks. Collaborations with entities like Equilibra and SmartyPants Vitamins further cement Onnit's status in the market by diversifying its reach and bolstering its product offerings.

Industry Recognition

Recognition within the industry, such as features in Men's Health, highlights Onnit's commitment to excellence. Its innovative approach consistently earns the company accolades, reinforcing its place as a leader in the industry. These endorsements serve as a testament to Onnit's efficacy and competitive stance.

Cybersecurity and Data Protection

In today's tech-driven landscape, cybersecurity is a crucial aspect of maintaining consumer trust. Onnit places high importance on protecting customer data, investing in robust cybersecurity measures that ensure privacy and security. This proactive stance on data protection is central to its competitive strategy, engendering customer loyalty and safeguarding its market position.

Frequently Asked Questions

Who Owns Onnit Labs

This section addresses common inquiries regarding the ownership and key figures associated with Onnit Labs, providing concise and factual answers grounded in the most up-to-date information.

Who is the primary shareholder of Onnit Labs after the acquisition?

Following the acquisition, Unilever is the primary shareholder of Onnit Labs, having integrated the wellness brand into its expansive portfolio of companies.

What impact did Joe Rogan have on the success of Onnit?

Joe Rogan significantly contributed to Onnit's success as a brand partner and endorser, amplifying its reach through his popular podcast and leveraging his influence to promote Onnit's products and philosophy.

How much was Onnit Labs valued at during its latest acquisition?

The specific valuation of Onnit Labs during its acquisition by Unilever has not been publicly disclosed, so an accurate figure for the latest acquisition value is not available.

What is the significance of Aubrey Marcus in the history of Onnit Labs?

Aubrey Marcus is the founder of Onnit Labs and has been pivotal to its establishment and growth, shaping the company's unique approach to holistic health and wellness.

Is Onnit Labs a privately held company, or can one purchase its stock?

Since Unilever, a public company listed on multiple stock exchanges, acquired Onnit Labs, it is no longer a privately held entity. However, one cannot purchase stock directly in Onnit Labs but can invest in Unilever stock to have indirect exposure to Onnit's performance.

What year marks the establishment of Onnit Labs?

Onnit Labs was established in the year 2010, embarking on a mission to empower individuals through its comprehensive approach to wellness and human optimization.