Back to books
Search another book
How to use this page
Every mention links back into the exact moment in an episode.
Click “Mentioned at …” to copy the timestamp.
Guests and podcasts are cross-linked so you can follow the thread.
Mentions across episodes
“The speaker mentions reading an excerpt from the book 'Yield' during a discussion about DoubleClick and its dealings with Google and Microsoft.”
Sentiment: Passing Reference
Trigger: history of DoubleClick
For: Individuals interested in digital advertising history
Key quote: “There's a new book that actually just came out by Ari Paparo. The book is called Yield.”
The host mentioned the book 'Yield' while discussing the history of DoubleClick and its eventual acquisition by Google. The book provides insights into the evolution of digital advertising and the challenges faced by early ad networks.