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The Luxury Strategy

Jean-Noel Capfer and Vincent Bastien
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1 mention · 1 episode · 1 podcast
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Holiday Special 2023 artwork
AcquiredDec 18, 2023
Holiday Special 2023
Episode
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“This book was a core part for both you and me in LVMH prep. It's so good, counterintuitive, and worth reading for anybody who has a brand.”

Sentiment: Deep Dive
Trigger: Understanding luxury branding
For: Entrepreneurs and marketers interested in luxury branding
Key quote: “Anti-law of marketing number 18, do not relocate your factories.”
The host mentions 'The Luxury Strategy' to highlight the insights gained from studying luxury branding, particularly in relation to their own podcasting approach. They reflect on how the book's principles, especially the anti-laws of marketing, have influenced their understanding of scarcity and quality in their content creation.