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Rory Sutherland

Rory Sutherland appears in 8 indexed podcast episodes across 2 shows on PodcastMentions, with linked books, timestamps, and episode context.

About Rory Sutherland

Rory Sutherland is an Australian former professional road bicycle racer. He competed professionally from 2005 to 2020, riding for several notable teams including Rabobank, Tinkoff–Saxo, Movistar Team, and UAE Team Emirates.

Known for Professional road bicycle racing

Track Rory Sutherland appearances on Modern Wisdom and The Diary Of A CEO with Steven Bartlett. Linked books include Alchemy and Benchmarking is for Losers.

Appearances8
Podcasts2
Linked books40
LatestJul 28, 2025

Books mentioned around this guest

These books appear in episodes featuring Rory Sutherland; a guest is not necessarily the speaker or recommender.

Alchemy cover
Alchemy
Rory Sutherland

2 mentions in episodes featuring Rory Sutherland

Affiliate link · opens Amazon
Benchmarking is for Losers cover
Benchmarking is for Losers
Roger L. Martin

1 mention in episodes featuring Rory Sutherland

Affiliate link · opens Amazon
Both Spent cover
Both Spent
Jeffrey Miller

1 mention in episodes featuring Rory Sutherland

Affiliate link · opens Amazon
George ism cover
George ism

1 mention in episodes featuring Rory Sutherland

Affiliate link · opens Amazon
Henry George cover
Henry George

1 mention in episodes featuring Rory Sutherland

Affiliate link · opens Amazon
The Evolutionary Ideas cover
The Evolutionary Ideas
Sam Tatum

1 mention in episodes featuring Rory Sutherland

Affiliate link · opens Amazon
The History of Alcohol cover
The History of Alcohol
Edward Slingeland

1 mention in episodes featuring Rory Sutherland

Affiliate link · opens Amazon
the inherentocracy cover
the inherentocracy
Eliza

1 mention in episodes featuring Rory Sutherland

Affiliate link · opens Amazon search results
The Mating Mind cover
The Mating Mind
Jeffrey Miller

1 mention in episodes featuring Rory Sutherland

Affiliate link · opens Amazon
Unreasonable Hospitality cover
Unreasonable Hospitality
Will Gadara

1 mention in episodes featuring Rory Sutherland

Affiliate link · opens Amazon
The Corporation in the 21st Century cover
The Corporation in the 21st Century
John Kay

1 mention in episodes featuring Rory Sutherland

Affiliate link · opens Amazon
The Silo Effect cover
The Silo Effect
Gillian Tett

1 mention in episodes featuring Rory Sutherland

Affiliate link · opens Amazon
Podcasts featuring Rory Sutherland
Modern Wisdom
7 episodes · latest Jul 28, 2025
The Diary Of A CEO with Steven Bartlett
1 episode · latest Sep 1, 2023
Quick answers

Quick FAQ

Answers to common episode, podcast, book, and topic questions tied to Rory Sutherland.

Which podcast episodes feature Rory Sutherland?

#973 - Rory Sutherland - Waymo, Texas Culture, Airline Lounges, OpenAI & Uber Eats on Modern Wisdom is the latest indexed appearance for Rory Sutherland. Other indexed episodes include #904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology on Modern Wisdom and #735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising on Modern Wisdom.

Which podcasts feature Rory Sutherland most?

Modern Wisdom (7 episodes) and The Diary Of A CEO with Steven Bartlett (1 episode) are the strongest indexed podcast homes for Rory Sutherland.

Which books are mentioned around Rory Sutherland?

Alchemy by Rory Sutherland, Benchmarking is for Losers by Roger L. Martin, and Both Spent by Jeffrey Miller are the clearest linked books around Rory Sutherland, based on transcript mentions across the indexed episodes.

What does Rory Sutherland discuss on podcasts?

Rory Sutherland most often comes up around dating market inefficiencies and evolutionary psychology predictions.

Source moments

Indexed context

The host discusses the concept of reverse benchmarking, inspired by Roger L. Martin's book 'Benchmarking is for Losers.' He emphasizes that traditional benchmarking can harm profitability and customer choice, advocating instead for a focus on differentiation.

Benchmarking is for Losers · reverse benchmarking concept

Indexed context

The host mentions 'Unreasonable Hospitality' to illustrate the concept of reverse benchmarking in the context of enhancing customer experiences. Will Gadara's innovative approach to identifying shortcomings in top restaurants serves as a model for improving service in other industries, including airports.

Unreasonable Hospitality · improving airport experiences

Indexed context

The host discusses Jeffrey Miller's predictions in his book 'Both Spent' regarding how social media would alter the display of status. This insight highlights the evolving nature of status markers in contemporary society, particularly the value of travel over material possessions.

Both Spent · evolutionary psychology predictions

Indexed context

The host discusses Jeffrey Miller's predictions in 'The Mating Mind' regarding the impact of social media on status display. He highlights how Miller accurately foresaw changes in what constitutes status markers in modern society.

The Mating Mind · evolutionary psychology predictions

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Episodes

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