Rory Sutherland
Rory Sutherland appears in 8 indexed podcast episodes across 2 shows on PodcastMentions, with linked books, timestamps, and episode context.
About Rory Sutherland
Rory Sutherland is an Australian former professional road bicycle racer. He competed professionally from 2005 to 2020, riding for several notable teams including Rabobank, Tinkoff–Saxo, Movistar Team, and UAE Team Emirates.
Track Rory Sutherland appearances on Modern Wisdom and The Diary Of A CEO with Steven Bartlett. Linked books include Alchemy and Benchmarking is for Losers.
Books mentioned around this guest
These books appear in episodes featuring Rory Sutherland; a guest is not necessarily the speaker or recommender.

1 mention in episodes featuring Rory Sutherland

1 mention in episodes featuring Rory Sutherland
Quick FAQ
Answers to common episode, podcast, book, and topic questions tied to Rory Sutherland.
Which podcast episodes feature Rory Sutherland?
#973 - Rory Sutherland - Waymo, Texas Culture, Airline Lounges, OpenAI & Uber Eats on Modern Wisdom is the latest indexed appearance for Rory Sutherland. Other indexed episodes include #904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology on Modern Wisdom and #735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising on Modern Wisdom.
Which podcasts feature Rory Sutherland most?
Modern Wisdom (7 episodes) and The Diary Of A CEO with Steven Bartlett (1 episode) are the strongest indexed podcast homes for Rory Sutherland.
Which books are mentioned around Rory Sutherland?
Alchemy by Rory Sutherland, Benchmarking is for Losers by Roger L. Martin, and Both Spent by Jeffrey Miller are the clearest linked books around Rory Sutherland, based on transcript mentions across the indexed episodes.
What does Rory Sutherland discuss on podcasts?
Rory Sutherland most often comes up around dating market inefficiencies and evolutionary psychology predictions.
Source moments
Indexed context
The host discusses the concept of reverse benchmarking, inspired by Roger L. Martin's book 'Benchmarking is for Losers.' He emphasizes that traditional benchmarking can harm profitability and customer choice, advocating instead for a focus on differentiation.
Indexed context
The host mentions 'Unreasonable Hospitality' to illustrate the concept of reverse benchmarking in the context of enhancing customer experiences. Will Gadara's innovative approach to identifying shortcomings in top restaurants serves as a model for improving service in other industries, including airports.
Indexed context
The host discusses Jeffrey Miller's predictions in his book 'Both Spent' regarding how social media would alter the display of status. This insight highlights the evolving nature of status markers in contemporary society, particularly the value of travel over material possessions.
Indexed context
The host discusses Jeffrey Miller's predictions in 'The Mating Mind' regarding the impact of social media on status display. He highlights how Miller accurately foresaw changes in what constitutes status markers in modern society.
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