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Richard Shotton

Richard Shotton appears in 5 indexed podcast episodes across 1 show on PodcastMentions, with linked books, timestamps, and episode context.

Richard Shotton is a renowned behavioral scientist and founder of Astroten. He is an expert in psychology, consumer behavior, and principles for advertising and social change. Shotton explores how to influence beliefs, actions, and changes through understanding the human brain's 'cheat codes'.

Founder of AstrotenKnown for Behavioral science, Psychological biases, Consumer behavior

Track Richard Shotton appearances on Modern Wisdom. Linked books include 16 and a Half Behavioral Biases That Influence What You Buy and Alchemy.

Appearances5
Podcasts1
Linked books8
LatestJan 31, 2026
Podcasts featuring Richard Shotton
Modern Wisdom
5 episodes · latest Jan 31, 2026
Recurring topics
brands weaponizing goodwill (2)

Books mentioned around this guest

16 and a Half Behavioral Biases That Influence What You Buy cover
16 and a Half Behavioral Biases That Influence What You Buy
Book · 3 mentions
Alchemy cover
Alchemy
Ronnie · 2 mentions
Dyson cover
Dyson
James Dyson · 1 mention
Hacking the Human Mind cover
Hacking the Human Mind
Michael Aaron Flickr · 1 mention
Strangers to Ourselves cover
Strangers to Ourselves
Timothy Wilson · 1 mention
Mixed Signals cover
Mixed Signals
Gneesey · 1 mention
Nudge cover
Nudge
Richard Thaler · 1 mention
The Illusion of Choice cover
The Illusion of Choice
Richard Shotton · 1 mention

Featured moments

Modern Wisdom
#1053 - Richard Shotton - 11 Psychology Tricks From the World’s Best Brands
Jan 31, 2026
1:33:29

“It's called hacking the human mind. 17 brands, each chapter about a brand.”

Hacking the Human Mind · application of behavioral science
Modern Wisdom
#1053 - Richard Shotton - 11 Psychology Tricks From the World’s Best Brands
Jan 31, 2026
1:24:42

“So there's this amazing psychologist called Timothy Wilson at the University of Virginia, and he has a brilliant book called Strangers to Ourselves.”

Strangers to Ourselves · understanding human motivations
Modern Wisdom
#1053 - Richard Shotton - 11 Psychology Tricks From the World’s Best Brands
Jan 31, 2026
24:50

“James Dyson says, I went four years. I went through 5,127 prototypes before I created the bagless vacuum.”

Dyson · illusion of effort
Modern Wisdom
#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses
May 11, 2023
1:27:54

“Well, I've just released the book, so a book called The Illusion of Choice.”

The Illusion of Choice · peak end rule

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Episodes

#1053 - Richard Shotton - 11 Psychology Tricks From the World’s Best Brands artwork
Modern WisdomJan 31, 2026
#1053 - Richard Shotton - 11 Psychology Tricks From the World’s Best Brands
#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses artwork
Modern WisdomMay 11, 2023
#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses
#592 - Richard Shotton - 8 Fascinating Psychological Biases artwork
Modern WisdomFeb 20, 2023
#592 - Richard Shotton - 8 Fascinating Psychological Biases
#163 - Richard Shotton - Psychology, Advertising & Human Behaviour artwork
Modern WisdomApr 27, 2020
#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
#091 - Richard Shotton - Some Very Important Effects In Advertising artwork
Modern WisdomAug 5, 2019
#091 - Richard Shotton - Some Very Important Effects In Advertising