Professor Paul Bloom

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The host discusses the unreliability of memory and how leading questions can create false memories. They reference 'Invisible Gorilla' to illustrate how people often miss significant details due to selective attention.

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The host mentions 'Moonwalking with Einstein' to highlight the historical memory techniques discussed by Joshua Foer. This reference serves to illustrate the challenges of memory and attention in everyday situations.

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The host mentions 'Make It Stick' in the context of discussing memory techniques and the challenges of remembering names and faces. This reference highlights the importance of attention and effort in memory retention, as emphasized by the book's author, Peter C. Brown.

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The host briefly mentions Diana Fleischman's book 'How to Train Your Boyfriend' in the context of discussing behaviorism and reinforcement techniques. They highlight the idea that positive reinforcement can be applied to relationships, although it feels somewhat uncomfortable.