Nir Eyal

“Dozens of studies show that willpower is the single most important habit for individual success.”

“The 10 minute rule is mentioned as a technique from acceptance and commitment therapy, which helps in managing distractions.”

“In A Path Through the Jungle, you talk about how our habits are influenced by our image.”

“Steven Pressfield talks about this and the war of art. It's about putting your butt in the chair.”