Max Lugavere

“But we now see for every 10% increment in ultra-processed food consumption, there's a 25% higher risk of developing Alzheimer's disease.”

“But we now see for every 10% increment in ultra-processed food consumption, there's a 25% higher risk of developing Alzheimer's disease.”

“They wanted to work out whether it was due to, in some part, this expectation effect that people were hearing a lot of demonization about gluten.”

“Everyone should go and read your book, Genius Foods, but everyone should also go and read the expectation effect by David Robson.”