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Indexed 2 mentions
Hidden BrainMar 9, 2026

Yuck! The Science of Disgust

Summary, books mentioned, transcript quotes, and timestamps for Yuck! The Science of Disgust on Hidden Brain.

Books mentioned
The Friction ProjectEpic of Gilgamesh
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Yuck! The Science of Disgust mentions The Friction Project by Bob Sutton and Epic of Gilgamesh with timestamps, quotes, and episode context.

The Friction ProjectEpic of Gilgamesh
3 books from this episode
The Friction Project
Bob Sutton

With Bob Sutton, he's the author of the Friction Project, how smart leaders make the right things easier and the wrong things harder.

Epic of Gilgamesh

ironically, even though there was the epic of Gilgamesh with all of this poetry, the Sumerians were known for superb plumbing of their cities.

Episode summary
Disgust is a strong emotion, one designed by evolution to protect us from danger and diseases. But disgust also spills into other areas of our lives, influencing our morals, our intuitions about right and wrong, even our politics. We talk with psychologist David Pizarro about how disgust is used to persuade and divide us, and why it remains such a potent force in public life today. Then, in our latest installment of “Your Questions Answered,” Huggy Rao returns to respond to listeners’ thoughts and questions about why big ideas fail.
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The Friction Project
Bob Sutton

The host mentioned 'The Friction Project' to illustrate the importance of addressing systemic issues within organizat…

Card
Epic of Gilgamesh

The host mentioned the 'Epic of Gilgamesh' to illustrate the historical significance of poetry in Sumerian culture, c…

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What is Yuck! The Science of Disgust about?

Summary, books mentioned, transcript quotes, and timestamps for Yuck! The Science of Disgust on Hidden Brain.

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What are the main takeaways from Yuck! The Science of Disgust?

These are the strongest takeaways surfaced by the transcript, summary copy, and linked mentions for Yuck! The Science of Disgust.

  • The conversation centers on plumbing in organizations.
  • A second recurring theme is poetry versus plumbing.
  • Referenced books include The Friction Project by Bob Sutton and Epic of Gilgamesh.
  • The strongest audience signal points to Leaders and managers in organizations and Historians and those interested in ancient civilizations.
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Which books are mentioned in Yuck! The Science of Disgust?

The Friction Project by Bob Sutton and Epic of Gilgamesh are the clearest linked books in this episode, each tied back to transcript timestamps and quote cards.

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Top triggers
plumbing in organizations(1)poetry versus plumbing(1)
Mention sentiment
Deep Dive(2)
Audience signals
Leaders and managers in organizationsHistorians and those interested in ancient civilizations

Books Mentioned

The full list below is ranked by how useful each mention is to a listener: stronger recommendation language, clearer quote context, and better timestamp support rise first.

The Friction Project cover
The Friction Project
Bob Sutton
Best for Leaders and managers in organizationsOften cited around plumbing in organizations

“Hagi Rao works at Stanford University's Graduate School of Business. With Bob Sutton, he's the author of the Friction Project, how smart leaders make the right things easier and the wrong things harder.”

View mention details
Sentiment: Deep Dive
For: Leaders and managers in organizations
Key quote: “With Bob Sutton, he's the author of the Friction Project, how smart leaders make the right things easier and the wrong things harder.”
The host mentioned 'The Friction Project' to illustrate the importance of addressing systemic issues within organizations, likening it to the plumbing that supports a civilization. This analogy emphasizes that without proper infrastructure, both in business and society, significant problems can arise.
Amazon search results · affiliate link
Find on Amazon
Epic of Gilgamesh cover
Epic of Gilgamesh
Best for Historians and those interested in ancient civilizationsOften cited around poetry versus plumbing

“I was immediately reminded that, you know, the earliest known poetry actually is the epic of Gilgamesh from Mesopotamian. You know, this was during Sumerian times.”

View mention details
Sentiment: Deep Dive
For: Historians and those interested in ancient civilizations
Key quote: “ironically, even though there was the epic of Gilgamesh with all of this poetry, the Sumerians were known for superb plumbing of their cities.”
The host mentioned the 'Epic of Gilgamesh' to illustrate the historical significance of poetry in Sumerian culture, contrasting it with their advanced plumbing systems. This comparison highlights how essential infrastructure, like plumbing, contributed to the longevity of the Sumerian civilization, despite poetry being the more celebrated aspect of their legacy.
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The Friction Project
Hidden Brain · 1:35:56
With Bob Sutton, he's the author of the Friction Project, how smart leaders make the right things easier and the wrong things harder.
Epic of Gilgamesh
Hidden Brain · 1:34:52
ironically, even though there was the epic of Gilgamesh with all of this poetry, the Sumerians were known for superb plumbing of their cities.
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The Friction Project cover
Mentioned at 1:35:56
The Friction Project
Bob Sutton

The host mentioned 'The Friction Project' to illustrate the importance of addressing systemic issues within organizations, likening it to the plumb…

Find on AmazonJump to mention
Amazon search results · affiliate link
Epic of Gilgamesh cover
Mentioned at 1:34:52
Epic of Gilgamesh

The host mentioned the 'Epic of Gilgamesh' to illustrate the historical significance of poetry in Sumerian culture, contrasting it with their advan…

Check priceJump to mention
Direct Amazon listing · affiliate link

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