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TED Talks DailyMar 24, 2026

3 ways to create a truly original design | Lope Gutierrez-Ruiz

Summary, books mentioned, transcript quotes, and timestamps for 3 ways to create a truly original design | Lope Gutierrez-Ruiz on TED Talks Daily.

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3 ways to create a truly original design | Lope Gutierrez-Ruiz mentions How to Change by Katie Milkman with timestamps, quotes, and episode context.

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How to Change
Katie Milkman

Katie Milkman, an award-winning behavioral scientist and author of best-selling book, How to Change.

Episode summary
In a world where design trends are quietly converging — same color palettes, same typography, same illustration styles — how do you make work that actually looks different? Designer and TED Fellow Lope Gutierrez-Ruiz distills his answer into three sharp, counterintuitive ideas, ticking through his studio's own funky creations to show how you can make things that stand out. Learn more about our flagship conference happening this April at attend.ted.com/podcast Hosted on Acast. See acast.com/privacy for more information.
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How to Change
Katie Milkman

Katie Milkman, an award-winning behavioral scientist and author of best-selling book, How to Change.

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Summary, books mentioned, transcript quotes, and timestamps for 3 ways to create a truly original design | Lope Gutierrez-Ruiz on TED Talks Daily.

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  • Referenced books include How to Change by Katie Milkman.
  • In a world where design trends are quietly converging — same color palettes, same typography, same illustration styles — how do you make work that actually looks differe…

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How to Change
Katie Milkman

Katie Milkman, an award-winning behavioral scientist and author of best-selling book, How to Change.

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How to Change
TED Talks Daily · 11:37
Katie Milkman, an award-winning behavioral scientist and author of best-selling book, How to Change.
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Mentioned at 11:37
How to Change
Katie Milkman

Katie Milkman, an award-winning behavioral scientist and author of best-selling book, How to Change.

Direct Amazon listing · affiliate link

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