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FoundersDecember 18, 2023

#331 Christian Dior

About This Episode
What I learned from reading Dior by Dior: The Autobiography of Christian Dior and Creators by Paul Johnson. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- (4:00) The Taste of Luxury: Bernard Arnault and the Moet-Hennessy Louis Vuitton Story by Nadege Forestier and Nazanine Ravai. (Founders #296) (5:00) Opportunity is a strange beast. It frequently appears after a loss. (6:00) Dior was a nobody in his forties, with nothing in his design career to suggest genius. (6:00) When you read biographies of people who've done great work, it's remarkable how much luck is involved. They discover what to work on as a result of a chance meeting, or by reading a book they happen to pick up. So you need to make yourself a big target for luck, and the way to do that is to be curious. Try lots of things, meet lots of people, read lots of books, ask lots of questions. — How To Do Great Work by Paul Graham. (Founders #314) (7:00) Dior told him: “I am not interested in managing a clothing factory. What you need, and I would like to run, is a craftsman’s workshop, in which we would recruit the very best people in the trade, to reestablish in Paris a salon for the greatest luxury and the highest standards of workmanship. It will cost a great deal of money and entail much risk.” (8:00) He spat in the face of postwar egalitarian democracy and said, in so many words, “I want to make the rich feel rich again.” His first collection turned out to be the most successful in fashion history. (18:00) I envisioned my fashion house as a craftsman’s workshop rather than a clothing factory. (19:00) A fortune teller tells Dior he must do found his fashion house in spite of his fears and doubts: She ordered me sternly to accept the Boussac offer at once. You must create the house of Christian Dior, whatever the conditions, she told me. Nothing anyone will offer you later will compare with the chance which is open to you now. (22:00) Dior said Balenciaga was "the master of us all" — Balenciaga (Founders #315) (26:00) Gossip and malicious rumors are worth more than the most expensive publicity campaign in the world. (29:00) The most passionate adventures of my life have been with my clothes. I am obsessed with them. (30:00) When asked what was the best asset a man could have, Albert Lasker replied, ‘Humility in the presence of a good idea.’ It is horribly difficult to recognize a good idea. I shudder to think how many I have rejected. Research can’t help you much, because it cannot predict the cumulative value of an idea. — Ogilvy on Advertising by David Ogilvy. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
Book Mentions
11 book mentions in this episode.
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Books Mentioned

Creators cover
Creators
Paul Johnson

The book 'Creators' by Paul Johnson has 15 chapters on some of history's greatest creators, including figures like Picasso and Christian Dior. It's highly recommended.

ASIN: B000FCKRGK
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Christian Dior's autobiography cover

The speaker describes Christian Dior's autobiography as unique and eccentric, comparing his writing style to Willy Wonka's speech.

ASIN: 1838510494
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George Lucas, A Life cover
George Lucas, A Life
Brian J. Jones

The speaker mentions this biography of George Lucas, stating it's an excellent book that they need to reread.

ASIN: B01K8RQ22O
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Christian Dior cover

The most common note I have that I leave to myself over dozens of pages in this book is he gives a fuck. He truly, truly cared.

ASIN: 1529446686
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Enzo Ferrari cover

I read three biographies of Enzo Ferrari, they're turning one into a movie, but this is exact—like I, the way I describe the obsessiveness and Enzo Ferrari is no doubt one of history's greatest obsessives.

ASIN: B0CFM2Z2K2
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the autobiography of Christian Dior cover

The speaker suggests buying the autobiography of Christian Dior for more information.

ASIN: N/A
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In the Company of Giants cover

The speaker mentions a book called In the Company of Giants that came out in 1997, which features interviews with technology company founders.

ASIN: N/A
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Confessions of an Advertising Man cover

The speaker references David Ogilvie's book, Confessions of an Advertising Man, in relation to hiring practices.

ASIN: B01FKT13CE
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Titan cover

The speaker references a line from the book Titan while discussing hiring practices.

ASIN: N/A
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pieces of the action cover

The speaker mentions reading Vannevar Bush's autobiography called pieces of the action.

ASIN: N/A
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Liftoff cover

The speaker mentions a book called Liftoff, which is about the first six years of SpaceX.

ASIN: N/A
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