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FoundersMay 26, 2025

#389 The Founder of Jimmy Choo: Tamara Mellon

About This Episode
When Tamara Mellon’s father lent her the seed money to start a high-end shoe company, he cautioned her: “Don’t let the accountants run your business.” Little did he know that over the next fifteen years, the struggle between “financial” and “creative” would become one of the central themes as Mellon’s business. Mellon grew Jimmy Choo into a billion dollar brand and her personal glamour made her an object of global media fascination. Vogue photographed her wedding. Vanity Fair covered her divorce and the criminal trial that followed. The Wall Street Journal reported on her relentless battle between “the suits” and “the creatives" and Mellon’s triumph against a brutally hostile takeover attempt. But despite her eventual fame and fortune, Mellon didn’t have an easy road to success. Her early life was marked by a tumultuous and broken family life, battles with anxiety and depression, and a stint in rehab. Determined not to end up unemployed, penniless, and living in her parents’ basement under the control of her alcoholic mother, Mellon honed her natural business sense and invested in what she knew best—fashion. In creating the shoes that became a fixture on Sex and the City and red carpets around the world, Mellon relied on her own impeccable sense of what the customer wanted—because she was that customer. What she didn’t know at the time was that success would come at a high price—after struggles with an obstinate business partner, a conniving first CEO, a turbulent marriage, and a mother who tried to steal her hard-earned wealth. Now Mellon shares the whole larger-than-life story, with shocking details that have never been presented before. From her troubled childhood to her time as a young editor at Vogue to her partnership with the cobbler Jimmy Choo, to her very public relationships, Mellon offers an honest and gripping account of the episodes that have made her who she is today. In My Shoes is a definitive book for fashion aficionados, aspiring entrepreneurs, and anyone who loves a juicy true story about sex, drugs, money, power, high heels, and overcoming adversity. This episode is what I learned from reading In My Shoes: A Memoir by Tamara Mellon. ----- Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. ----- Join my free email newsletter to get my top 10 highlights from every book ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
Book Mentions
10 book mentions in this episode.
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Tip: Click “Mentioned at …” to copy a timestamp.
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Books Mentioned

John Mackey: My Story cover

The speaker mentions reading John Mackey's autobiography twice and discusses insights gained from it during a conversation.

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Andrew Carnegie's biography cover

The speaker references a line in Andrew Carnegie's biography about cost control becoming nearly an obsession.

ASIN: B000XCQ4A0
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Tamara's memoir cover

The speaker discusses themes and personal experiences from Tamara's memoir, particularly her relationship with her mother.

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Michael Dell's autobiography cover

The speaker compares lessons from Michael Dell's autobiography to themes in Tamara's story.

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Jimmy Choo cover

The excerpt discusses the early business strategies and challenges faced by Jimmy Choo, including the impact of media and celebrity endorsements on their success.

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Titanic cover

Kate Winslet, who was nominated for Best Actress for Titanic that year, mentions wearing Jimmy Choo shoes, which positively affected sales.

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Sex and the City cover

The mention of Jimmy Choo in Sex and the City significantly increased the brand's visibility and recognition among consumers.

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James Dyson's autobiography cover

Tamara mentions the main lesson from James Dyson's autobiography is about retention of total control, which is crucial for founders.

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Warren Buffett cover

Warren Buffett's observations about mediocrity in business are mentioned in relation to the decisions made by her partners.

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Steve Jobs cover

The speaker references an interview with Steve Jobs to contrast his entrepreneurial spirit with that of her partners.

ASIN: B07ZMKXMTG
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