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FoundersMarch 21, 2021
#172 Elon Musk (Early Days of SpaceX)
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About This Episode
What I learned from reading Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX by Eric Berger. ---- [12:38] Numerous other entrepreneurs had tried playing at rocket science before, Musk well knew. He wanted to learn from their mistakes so as not to repeat them. [20:55] He could be difficult to work for, certainly. But his early hires could immediately see the benefits of working for someone who wanted to get things done and often made decisions on the spot. When Musk decided that Spincraft could make good tanks for a fair price, that was it. No committees. No reports. Just, done. [22:05] Most of all he channeled a preternatural force to move things forward. Elon Musk just wants to get shit done. [27:42] The iterative approach begins with a goal and almost immediately leaps into concept designs , bench tests, and prototypes. The mantra with this approach is build and test early, find failures, and adapt. This is what SpaceX did. [41:24] It is perhaps worth noting that those launch companies that succeeded also took their lumps along the way, Musk wrote in a postmortem. SpaceX is in this for the long haul and, come hell or high water, we are going to make this work. [42:24] Musk’s management style: Don’t talk about doing things, just do things. [43:15] If you’re trying to do something no other commercial company has ever done, you had better have some confidence. [44:00] I make the spending decisions and the engineering decisions in one head. Normally those are at least two people. There’s some engineering guy who’s trying to convince a finance guy that this money should be spent. But the finance guy doesn’t understand engineering, so he can’t tell if this is a good way to spend money or not. Whereas I’m making the engineering decisions and spending decisions. So I know, already, that my brain trusts itself. [45:37] He didn’t want to fail, but he wasn’t afraid of it. [50:50] It’s not like other rocket scientists were huge idiots who wanted to throw their rockets away all the time. It’s fucking hard to make something like this. One of the hardest engineering problems known to man is making a reusable orbital rocket. Nobody has succeeded. For a good reason. Our gravity is a bit heavy. On Mars this would be no problem. Moon, piece of cake. On Earth, fucking hard. Just barely possible. It’s stupidly difficult to have a fully reusable orbital system. It would be one of the biggest breakthroughs in the history of humanity. That’s why it’s hard. Why does this hurt my brain? It’s because of that. Really, we’re just a bunch of monkeys. How did we even get this far? It beats me. We were swinging through the trees, eating bananas not long ago. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
Book Mentions
7 book mentions in this episode.
Jump to booksTip: Click “Mentioned at …” to copy a timestamp.
Tip: Click a cover image to open a book link.
Books Mentioned
“The book discusses the early days of SpaceX and the challenges faced by Elon Musk in building the Falcon 1 rocket.”
Sentiment: Deep Dive
Trigger: Early days of SpaceX
For: Entrepreneurs and business enthusiasts
Key quote: “This book is all about the problems that SpaceX had to solve to become SpaceX.”
The host emphasizes the importance of understanding the challenges SpaceX faced during its formative years, particularly with the Falcon 1 rocket. They highlight that the book 'Liftoff' provides valuable insights into the problem-solving journey that led to SpaceX's success.
ASIN: N/A
Buy on AmazonClick the book cover image to open the affiliate link.

“This book covers Bill Gates' life from childhood to Microsoft's IPO, highlighting his journey and ambitions.”
Sentiment: Passing Reference
Trigger: Bill Gates' journey
For: Readers interested in technology and entrepreneurship.
Key quote: “This book covers Bill Gates' life from childhood to Microsoft's IPO, highlighting his journey and ambitions.”
The host briefly mentions the book to illustrate the significant milestones in Bill Gates' life. It serves as a backdrop to discuss his ambitions and the rise of Microsoft.
ASIN: N/A
Buy on AmazonClick the book cover image to open the affiliate link.
“This book details the early years of Apple and Steve Jobs' role in its creation, focusing on the company's formative years.”
Sentiment: Deep Dive
Trigger: Steve Jobs and Apple
For: Readers interested in technology history and entrepreneurship.
Key quote: “This book details the early years of Apple and Steve Jobs' role in its creation, focusing on the company's formative years.”
The host mentioned this book to highlight the foundational aspects of Apple's history and Steve Jobs' significant contributions. It provides an in-depth look at the company's early development and the vision that shaped its future.
ASIN: N/A
Buy on AmazonClick the book cover image to open the affiliate link.

“There's a story that I read that I learned by reading the book, Everything Story about Jeff Bezos.”
Sentiment: Passing Reference
Trigger: Elon Musk's leadership style
For: Business leaders and entrepreneurs
Key quote: “There's a story that I read that I learned by reading the book, Everything Story about Jeff Bezos.”
The host mentions 'Everything Store' to highlight Jeff Bezos's decision-making style at Amazon, contrasting it with Elon Musk's approach. This reference serves to illustrate the effectiveness of rapid decision-making in a corporate environment.
ASIN: B00FJFJOLC
Buy on AmazonClick the book cover image to open the affiliate link.

“I'm pretty sure this is from Isaacson's book on him.”
Sentiment: Deep Dive
Trigger: Steve Jobs hiring philosophy
For: Business leaders and aspiring entrepreneurs
Key quote: “If you have an environment with C players, this is Jobs theory that you can't attract any A players because they're going to start working like this guy's an idiot.”
The host discusses how Steve Jobs' hiring strategies were influenced by insights from Isaacson's biography. This connection highlights the importance of surrounding oneself with top talent, as exemplified by both Jobs and Musk.
ASIN: N/A
Buy on AmazonClick the book cover image to open the affiliate link.

“There's a book I covered. I think it's in maybe the 30s. It's called Space Barons.”
Sentiment: Deep Dive
Trigger: approaches to rocket design
For: Individuals interested in aerospace engineering and innovation
Key quote: “The thing is, my ability to tell if someone is a good engineer or is not or is not very good.”
The host discusses the contrasting design philosophies of Elon Musk and Jeff Bezos as illustrated in the book 'Space Barons'. This book provides insights into how different approaches can lead to success in the aerospace industry.
ASIN: N/A
Buy on AmazonClick the book cover image to open the affiliate link.

“The book discusses the challenges faced by SpaceX and the emotional toll of failure, highlighting Musk's leadership style and the perseverance of his team.”
Sentiment: Passing Reference
Trigger: SpaceX early days
For: Individuals interested in entrepreneurship and space exploration
Key quote: “The seeds for everything SpaceX has grown into today were planted during the early days of the Falcon 1 program by Elon Musk.”
The host mentions the book 'Elon Musk' to highlight the foundational efforts of Musk in establishing SpaceX, particularly through the Falcon 1 rocket. This reference serves to underscore the importance of understanding the struggles and successes of early entrepreneurial ventures.
ASIN: B0BX4S57GM
Buy on AmazonClick the book cover image to open the affiliate link.