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FoundersNovember 18, 2019
#98 Enzo Ferrari (the making of an automobile empire)
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About This Episode
What I learned from reading Enzo Ferrari: Power, Politics, and the Making of an Automobile Empire by Luca Dal Monte. --- [0:01] Ferrari was animated by an extraordinary passion that led him to build a product with no equal [3:52] Lee Iacocca on why Enzo Ferrari will go as the greatest car manufacturer in history: "Ferrari spent every dollar chasing perfection." [8:50] Business lessons from his father [11:47] Enzo Ferrari was not interested in school. He wanted to start working immediately. [16:36] The deaths of his father and brother [18:20] No job. No money. No connections. A young man desperate to succeed in life. [23:06] He learned something that he would never forget for the rest of his life: Not even the best driver had any chance of victory if he was not at the wheel of the best car. [24:20] Starting his first business which ends in bankruptcy. [28:31] Enzo learned from those who already accomplished what he was trying to do. [31:10] He does the best possible job at whatever task he is given. Even if he doesn't want to do it. Enzo focuses on being useful. [33:35] A young Enzo Ferrari is plagued with doubts and close to a nervous breakdown. [38:28] The large leave gaps for the small: The start of Scuderia Ferrari. [49:38] Enzo Ferrari at 33 years old. [51:30] For Enzo Ferrari it was always day 1. [52:33] Alfa Romeo pulls the plug/the end of Scuderia Ferrari, the birth of Ferrari. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
Book Mentions
3 book mentions in this episode.
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Books Mentioned

“The speaker discusses the book they read this week, which is a biography of Enzo Ferrari, capturing his life and impact on the automotive industry.”
Sentiment: Deep Dive
Trigger: Enzo Ferrari's marketing genius
For: Automotive enthusiasts and business professionals
Key quote: “In this painstakingly researched, entirely accurate account, Luca Del Monte has vividly captured in these pages the Enzo that I knew and loved.”
The host discusses the book to highlight Enzo Ferrari's unique approach to marketing and brand exclusivity. Through personal anecdotes and insights from the book, the host illustrates Ferrari's dedication to creating a legendary automotive empire.
ASIN: 1935007289
Buy on AmazonClick the book cover image to open the affiliate link.

“The speaker mentions having similar thoughts while reading 'Go Like Hell', which relates to the characters in the Ford vs Ferrari movie.”
Sentiment: Deep Dive
Trigger: Enzo Ferrari's dedication
For: Automotive enthusiasts and fans of biographical stories
Key quote: “Enzo Ferrari will go down in history as the greatest car manufacturer of all time.”
The host discusses the intense dedication of Enzo Ferrari as depicted in the book 'Go Like Hell' and compares it to the characters in the Ford vs Ferrari movie. This mention serves to highlight Ferrari's obsession with perfection and the contrasting personalities within the automotive industry.
ASIN: 0547336055
Buy on AmazonClick the book cover image to open the affiliate link.

“The speaker recommends reading the book for the full story of Enzo Ferrari's life and career.”
Sentiment: Highly Recommended
Trigger: Enzo Ferrari's early struggles
For: Automotive enthusiasts and history buffs
Key quote: “So for the full story, I recommend reading the book, Enzo Ferrari, Power of Politics and the Making of an Automotive Empire.”
The host highlights a poignant moment in Enzo Ferrari's life, reflecting on his emotional journey from rejection to triumph. This narrative serves as a compelling backdrop for recommending the book that delves deeper into Ferrari's life and legacy.
ASIN: 1935007289
Buy on AmazonClick the book cover image to open the affiliate link.