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FoundersAugust 2, 2018

#31 Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue and Zero to One: Notes on Startups, or How to Build the Future

About This Episode
What I learned from reading Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue and Zero to One: Notes on Startups, or How to Build the Future --- Culture Eats Strategy [1:45] Conspiracy as a metaphor for a company [3:56] It is a story of poetic justice on a grand scale plotted silently for nearly a decade [6:02] Something in these pages planted itself deep into Thiel's mind when he first read it long ago [15:25] It was ruthless efficiency and hyper-competence. [21:40] You were driven to entrepreneurship because it was a safe space from consensus and from convention. [34:36] What if I do something about this? What might happen? What might happen if I do nothing? Which is riskier, to act or to ignore? [38:52] Sometimes these books teach us what not to do. [59:06] Unknown unknowns > known knowns [1:11:10] How you do one thing is how you do all things. [1:25:47] He had always been aggressive. He wouldn't have gotten where he was in life if he wasn't. [1:30:35] Companies routinely focus on silly things. [1:32:38] The greatest sin of a leader.[1:37:17] How resourceful is Peter Thiel?[1:41:37] Just keep asking why.[1:47:29] Gentlemen: You have undertaken to cheat me. I won't sue you for the laws too slow. I'll ruin you. Yours truly, Cornelius Vanderbilt. [1:53:37] Brilliant thinking is rare but courage is even in shorter supply [1:58:50] The business version of our contrarian question is: What valuable company is nobody building? [2:01:39] This Twisted logic is part of human nature, but it's disastrous in business. If you can recognize competition as a destructive force instead of a sign of value, you're already saner than most. [2:16:11] Steve Jobs saw that you can change the world through careful planning. Not by listening to focus groups feedback or copying others success. [2:19:53] You can have agency not just over your own life, but over a small and important part of the world. It begins by rejecting the unjust tyranny of chance. [2:21:05] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
Book Mentions
13 book mentions in this episode.
Jump to books
Tip: Click “Mentioned at …” to copy a timestamp.
Tip: Click a cover image to open a book link.

Books Mentioned

The Obstacle Is the Way cover

The speaker mentions Ryan Holiday's writing style and knowledge of philosophy and history, indicating a positive impression of his work.

Sentiment: Highly Recommended
Trigger: Ryan Holiday's writing style
For: Readers interested in philosophy and personal development
Key quote: The speaker mentions Ryan Holiday's writing style and knowledge of philosophy and history, indicating a positive impression of his work.
The host expresses admiration for Ryan Holiday's ability to weave philosophy and history into his writing. This positive impression suggests that the book offers valuable insights for readers.
ASIN: N/A
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Discourses on Livy cover
Discourses on Livy
Niccolo Machiavelli

The excerpt discusses a book by Niccolo Machiavelli, specifically 'Discourses on Livy', which contains musings and analysis on the works of a Roman historian and includes a chapter titled 'conspiracies'.

Sentiment: Deep Dive
Trigger: power of books
For: Readers interested in strategy and political theory
Key quote: What follows is Machiavelli's guide for rising up against a powerful enemy.
The host discusses the influence of books on thought and strategy, specifically referencing Machiavelli's 'Discourses on Livy' as a significant work that shaped Peter Thiel's mindset. The book's insights into conspiracies and power dynamics are highlighted as relevant to contemporary business and personal strategies.
ASIN: B09MB6BST3
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The Right to Privacy cover

Teal had read this article at Stanford University and was very impressed by the way it was written. He said, I'm not sure if it's true.

Sentiment: Deep Dive
Trigger: Peter Thiel and privacy
For: Individuals interested in entrepreneurship and privacy rights
Key quote: He venerated privacy in creating space for weirdos and the politically incorrect to do what they do because he believed that's where the progress came from.
The host discusses Peter Thiel's admiration for the concept of privacy as articulated in 'The Right to Privacy' and how it influenced his views on entrepreneurship and societal norms. Thiel's belief in privacy as a space for unconventional ideas is highlighted as a critical aspect of his identity and business philosophy.
ASIN: N/A
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15 Decisive Battles of the World cover
15 Decisive Battles of the World
Sir Edward Shepard Creasy

Peter would, at one point, pass me a copy of the 15 Decisive Battles of the World by Sir Edward Shepard Creasy, the book he had read as he mulled his options over.

Sentiment: Critical Analysis
Trigger: Gawker's hypocrisy and culture
For: Readers interested in cultural critiques and the dynamics of power in media.
Key quote: Peter would, at one point, pass me a copy of the 15 Decisive Battles of the World by Sir Edward Shepard Creasy, the book he had read as he mulled his options over.
The host mentions '15 Decisive Battles of the World' to illustrate Peter Thiel's contemplation of the Gawker issue as a significant cultural and social problem. The book serves as a metaphor for weighing the risks of action versus inaction in the face of perceived injustices.
ASIN: B004TS5P9U
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Things Hidden Since the Foundation of the World cover

The speaker ordered a book by Rene Girard titled 'Things Hidden Since the Foundation of the World' and expresses interest in reading it.

Sentiment: Highly Recommended
Trigger: influence of Rene Girard
For: Entrepreneurs and thinkers interested in human behavior
Key quote: One of the most profound intellectual influences on Peter Thiel is a French thinker named Rene Girard, whom he met while at Stanford and whose funeral he would eventually speak at in 2015.
The host mentions 'Things Hidden Since the Foundation of the World' to highlight the profound influence of Rene Girard on Peter Thiel's thinking. Girard's theory of mimetic desire is presented as a critical framework for understanding human behavior and conflict, making the book a valuable read for those interested in these concepts.
ASIN: N/A
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The Prince cover
The Prince
Niccolò Machiavelli

Machiavelli's warning once again rings prophetic. Anyone who is threatened and is forced by necessity either to act or to suffer becomes a very dangerous man to the prince.

Sentiment: Deep Dive
Trigger: power of books
For: Readers interested in strategy and political theory
Key quote: Something in these pages planted itself deep into into feels mind when he first read it long ago and something in teals and something until allowed him to see past Machiavelli's deceptive warnings against conspiracies.
The host discusses the influence of books on thought and strategy, particularly referencing Machiavelli's works. They highlight how Peter Thiel's engagement with these texts shapes his approach to business and power dynamics.
ASIN: N/A
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Ryan Holiday's writing cover

What I like about Ryan Holiday's writing is, this how he sprinkles in the history.

Sentiment: Highly Recommended
Trigger: Ryan Holiday's writing
For: Readers interested in strategy and historical context
Key quote: What I like about Ryan Holiday's writing is, this how he sprinkles in the history.
The host appreciates Ryan Holiday's writing for its historical context and strategic insights. He highlights how Holiday incorporates maxims from British historian Liddell Hart to illustrate the importance of adaptability in strategy.
ASIN: N/A
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Liddell Hart cover

he talks about these maxims from this British historian Liddell Hart, and it's comparing strategy to a tree.

Sentiment: Deep Dive
Trigger: strategic planning in lawsuits
For: Individuals interested in legal strategy and business decision-making
Key quote: Liddell Hart would compare a strategic plan to a tree, saying that a healthy one has multiple branches and that a plan with a single branch is but a barren pole.
The host mentions Liddell Hart's insights on strategy to illustrate the importance of adaptability in legal proceedings. By referencing Hart's maxims, the host emphasizes how strategic errors can impact outcomes in high-stakes cases like Hogan's against Gawker.
ASIN: N/A
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The Hogan case cover

The Hogan case was it. At some point, the word strategy becomes a euphemism for procrastination.

Sentiment: Deep Dive
Trigger: Hogan case strategy analysis
For: Individuals interested in legal strategy and business ethics.
Key quote: Cocker's heavy persuasion from beginning to end had the opposite effect.
The host discusses the implications of the Hogan case in relation to Gawker's strategic missteps during depositions. This analysis highlights how the case serves as a cautionary tale about the importance of understanding one's adversary and the consequences of underestimating them.
ASIN: N/A
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Conspiracy cover
Conspiracy
Ryan Holiday

I definitely recommend, just because, this is an amazing story. I really, really enjoyed the book. It was fantastic. So much that after listening to it on the audio book, I bought both the Kindle and the hardcover versions.

Sentiment: Deep Dive
Trigger: impact of advertising
For: founders, entrepreneurs, and creators
Key quote: But if the ties that bind you together are strong, if you have a sense of purpose and mission, you can withstand great trials.
The host mentions 'Conspiracy' to draw parallels between the principles of successful conspiracies and successful business endeavors. He believes that the insights from the book can provide valuable lessons for entrepreneurs and creators.
ASIN: B0794CLD44
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Zero to One cover
Zero to One
Peter Thiel

Zero to One to me is a book that, I mean, if you haven't read it yet, obviously read it from start to finish. It's less than 200 pages, very short read.

Sentiment: Passing Reference
Trigger: impact of advertising
For: founders and entrepreneurs
Key quote: Advertising matters because it works.
The host mentions 'Zero to One' to highlight the effectiveness of advertising, even for those who believe they are immune to its influence. This reference serves to illustrate the broader theme of understanding how external factors can shape our decisions.
ASIN: N/A
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How to Get Rich Without Getting Lucky cover

So there was a tweet storm that I read a long time ago and I've saved in my phone. It's from Naval Robicon, who's the founder of AngelList, somebody I've personally learned a lot from.

Sentiment: Deep Dive
Trigger: business differentiation strategies
For: Aspiring entrepreneurs and business owners
Key quote: You will get rich by giving society what it wants, but does not yet know how to get at scale.
The host references Naval Ravikant's book to explore the concept of creative monopolies and how they can lead to greater societal abundance. He emphasizes the importance of building unique businesses that stand out in a competitive market, using insights from the book to guide his thoughts on entrepreneurship.
ASIN: N/A
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Howard Hughes cover

I spent like 17 hours reading a book on Howard Hughes. I just picked the wrong book because his life is very fascinating and Peter's going to get into why.

Sentiment: Critical Analysis
Trigger: Howard Hughes biography
For: Readers interested in technology founders and historical biographies.
Key quote: I spent like 17 hours reading a book on Howard Hughes.
The host reflects on their experience reading a book about Howard Hughes, expressing frustration over its focus on the later years of his life rather than his early achievements. They emphasize the need to find a better book that captures the fascinating aspects of Hughes' first 40 years.
ASIN: N/A
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