#51 Wild Company: The Untold Story of Banana Republic

What I learned from reading Wild Company: The Untold Story of Banana Republic by Mel and Patricia Ziegler ---- For every business, there is an appropriate scale [0:01] Fundamentally Unemployable [5:18] the prehistory of Banana Republic [10:02] "We didn't have any money, we didn't have any technology, and we didn't have a plan." –Jack Ma [14:30] A republic is born [18:13] when something is not selling, increase the price [20:45] relentlessly resourceful [25:45] finding assets hiding in liabilities [28:30] the catalog! [30:33] Eddie Murphy on why you shouldn't have a backup plan [36:40] media was the initial distribution strategy [42:15] Understanding the internet before the internet existed. A lesson on publicity/attention [45:22] when all else fails, expand [51:05] selling the company [56:24] the end of freedom [1:04:40] Misfits, quotes from Steve Jobs and what this has to do with the podcast industry [1:08:00] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast