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The Diary Of A CEO with Steven BartlettJun 9, 2022

The Marketing Genius Behind Nike: Greg Hoffman

Summary, books mentioned, transcript quotes, and timestamps for The Marketing Genius Behind Nike: Greg Hoffman on The Diary Of A CEO with Steven Bartlett.

Guest
Marketing Genius Behind Nike
Books mentioned
Emotion by Design
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The Marketing Genius Behind Nike: Greg Hoffman mentions Emotion by Design with timestamps, quotes, and episode context.

Emotion by Design
3 books from this episode
Emotion by Design

You talk about that in chapter six of your book, Emotion by Design, which is out now.

Guest: Marketing Genius Behind Nike
Episode summary
Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other. Here he tells us not just how to find new ways to get your story across, but delves into his own story as he tells us how he met his real family for the first time only a couple of years ago, and how that felt for him. Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it’s your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself. Follow Greg: Instagram - https://www.instagram.com/ghoff70 Greg’s book - https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Follow me: https://beacons.ai/diaryofaceo
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Emotion by Design

The host mentions 'Emotion by Design' to highlight how Nike's authenticity and commitment to serving athletes have be…

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Summary, books mentioned, transcript quotes, and timestamps for The Marketing Genius Behind Nike: Greg Hoffman on The Diary Of A CEO with Steven Bartlett.

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  • The conversation centers on Nike's brand authenticity.
  • Referenced books include Emotion by Design.
  • The strongest audience signal points to Marketers and brand strategists.
  • Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and con…
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Nike's brand authenticity(1)
Mention sentiment
Deep Dive(1)
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Marketers and brand strategists

Books Mentioned

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Emotion by Design cover
Emotion by Design
Best for Marketers and brand strategistsOften cited around Nike's brand authenticity

“You talk about that in chapter six of your book, Emotion by Design, which is out now. You talk about the Air Force One in that chapter as an example of success in that realm.”

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Sentiment: Deep Dive
For: Marketers and brand strategists
Key quote: “You talk about that in chapter six of your book, Emotion by Design, which is out now.”
The host mentions 'Emotion by Design' to highlight how Nike's authenticity and commitment to serving athletes have been key to its success. The book discusses the Air Force One as an example of a product that was designed with a focus on performance rather than cultural trends.
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Mentioned at 18:13
Emotion by Design

The host mentions 'Emotion by Design' to highlight how Nike's authenticity and commitment to serving athletes have been key to its success. The boo…

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Direct Amazon listing · affiliate link

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