Modern WisdomApr 27, 2020

#163 - Richard Shotton - Psychology, Advertising & Human Behaviour

Summary, books mentioned, transcript quotes, and timestamps for #163 - Richard Shotton - Psychology, Advertising & Human Behaviour on Modern Wisdom.

Guest: Richard Shotton

Notable books mentioned: Make It Stick by Philip C. Brown, Alchemy by Rory Sutherland, The Choice Factory by Richard Shotton, Choice Factory 2

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Mentioned at 26:12

Make It Stick

Philip C. Brown

The host mentions 'Make It Stick' to emphasize the importance of recall over mere exposure in learning. This book provides insights into effective…

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Mentioned at 1:10:38

Alchemy

Rory Sutherland

The host mentions Rory Sutherland's book 'Alchemy' to highlight the transformative power of marketing in creating value and driving behavior change…

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Mentioned at 1:21:48

The Choice Factory

Richard Shotton

The host discusses the concept of brands leveraging social goodwill and contrasts it with mere marketing posturing. He mentions 'The Choice Factory…

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Episode summary, books & quotes

#163 - Richard Shotton - Psychology, Advertising & Human Behaviour mentions Make It Stick by Philip C. Brown, Alchemy by Rory Sutherland, The Choice Factory by Richard Shotton, and Choice Factory 2 with timestamps, quotes, and episode context.

Make It Stick Alchemy The Choice Factory Choice Factory 2

Guest: Richard Shotton

Episode summary

Richard Shotton is a behavioural scientist, Founder of Astroten and an author. One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more. Expect to learn how you can tell someone's mood by the movement of their mouse, why the end of an experience is the most important, what makes the perfect advert, how you can increase workplace safety with skeleton gloves and much more. Get Surfshark VPN - https://surfshark.deals/MODERNWISDOM (Enter Promo Code MODERNWISDOM for 83% off & One Extra Month Free) Extra Stuff: Follow Richard on Twitter - https://twitter.com/rshotton Buy Richard's Book - https://amzn.to/2YCQfdt Buy Richard's Online Course - https://www.42courses.com/courses/behavioural-science-for-brands Take a break from alcohol and upgrade your life - https://6monthssober.com/podcast Check out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact

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Summary, books mentioned, transcript quotes, and timestamps for #163 - Richard Shotton - Psychology, Advertising & Human Behaviour on Modern Wisdom.

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These are the strongest takeaways surfaced by the transcript, summary copy, and linked mentions for #163 - Richard Shotton - Psychology, Advertising & Human Behaviour.

The conversation centers on brands weaponizing goodwill.
A second recurring theme is marketing's impact on behavior.
Referenced books include Make It Stick by Philip C. Brown and Alchemy by Rory Sutherland.
The strongest audience signal points to Educators and marketers and marketers, advertisers, and behavioral scientists.

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Which books are mentioned in #163 - Richard Shotton - Psychology, Advertising & Human Behaviour?

Make It Stick by Philip C. Brown, Alchemy by Rory Sutherland, and The Choice Factory by Richard Shotton are the clearest linked books in this episode, each tied back to transcript timestamps and quote cards.

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brands weaponizing goodwill(2)marketing's impact on behavior(1)memory and recall techniques(1)

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Deep Dive(3)Passing Reference(1)

Audience signals

Educators and marketersmarketers, advertisers, and behavioral scientistsMarketers and business strategistsIndividuals interested in marketing ethics and brand behavior

Books Mentioned

Make It Stick

Philip C. Brown

Best for Educators and marketersOften cited around memory and recall techniques

“The mention refers to a book by Philip C. Brown that discusses how people learn, emphasizing that repeated exposure is not the key to effective learning.”

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Sentiment: Deep Dive

Trigger: memory and recall techniques

For: Educators and marketers

Key quote: “his synopsis of an entire lifetime learning how people learn is it doesn't matter about repeated exposure. It matters about repeated recall.”

The host mentions 'Make It Stick' to emphasize the importance of recall over mere exposure in learning. This book provides insights into effective learning strategies that can be applied in various fields, including education and marketing.

ASIN: B019NDL8Z0

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Alchemy

Rory Sutherland

Best for marketers, advertisers, and behavioral scientistsOften cited around marketing's impact on behavior

“Rory Sutherland's book 'Alchemy' is wonderfully titled because it captures the sense of creating value from no or very little expenditure.”

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Sentiment: Deep Dive

Trigger: marketing's impact on behavior

For: marketers, advertisers, and behavioral scientists

Key quote: “that's the thing that's so important to me what is effective with a non-essential business”

The host mentions Rory Sutherland's book 'Alchemy' to highlight the transformative power of marketing in creating value and driving behavior change. They argue that effective marketing can amplify public health campaigns and influence societal behavior in ways that traditional methods cannot.

ASIN: B07PQTT7B4

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The Choice Factory

Richard Shotton

Best for Marketers and business strategistsOften cited around brands weaponizing goodwill

“Your book will be linked in the show notes below Astro 10.”

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Sentiment: Deep Dive

Trigger: brands weaponizing goodwill

For: Marketers and business strategists

Key quote: “I keep this going on all day.”

The host discusses the concept of brands leveraging social goodwill and contrasts it with mere marketing posturing. He mentions 'The Choice Factory' as a resource for understanding these dynamics in consumer behavior and brand strategy.

ASIN: 085719609X

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Choice Factory 2

Best for Individuals interested in marketing ethics and brand behaviorOften cited around brands weaponizing goodwill

“I've started doing some of the research for the, hasn't got a name yet, but yeah, choice factory too.”

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Sentiment: Passing Reference

Trigger: brands weaponizing goodwill

For: Individuals interested in marketing ethics and brand behavior

Key quote: “I'm going to hassle you to come back on the choice factory.”

The host briefly mentions 'Choice Factory 2' while discussing the concept of brands demonstrating moral and ethical behavior. This reference highlights the ongoing research for the book, suggesting a continuation of the themes explored in the first installment.

ASIN: B0FJ1SVQFH

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