Modern WisdomJun 6, 2020

#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains

Summary, books mentioned, transcript quotes, and timestamps for #180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains on Modern Wisdom.

Guests: Prince Ghuman, Matt Johnson

Notable books mentioned: Blind Spot by Marty Makari, Thinking, Fast and Slow by Daniel Kahneman, Predictably Irrational by Dan Ariely, memory remixed

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Mentioned at 1:06

Blind Spot

Marty Makari

The host mentions 'Blind Spot' as an insightful resource that merges neuroscience with marketing strategies. He emphasizes its value for listeners…

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Mentioned at 3:44

Thinking, Fast and Slow

Daniel Kahneman

The host mentions 'Thinking, Fast and Slow' as part of a discussion on influential pop psychology books that have shaped marketing practices. This…

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Mentioned at 27:04

Predictably Irrational

Dan Ariely

The host admires Dan Ariely's insights on human behavior, particularly how they challenge conventional marketing strategies. They believe that unde…

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#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains

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Episode summary, books & quotes

#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains mentions Blind Spot by Marty Makari, Thinking, Fast and Slow by Daniel Kahneman, Predictably Irrational by Dan Ariely, and memory remixed with timestamps, quotes, and episode context.

Blind Spot Thinking, Fast and Slow Predictably Irrational memory remixed

Guests: Prince Ghuman, Matt Johnson

Episode summary

Matt Johnson PhD is a Neuroscientist and Prince Ghuman is a Neuro-Marketer. Combining the insights of Neuroscience & Consumer Psychology can help us to understand our own behaviour and how marketing affects us in unique and sometimes counterintuitive ways. Expect to learn why our brains don't experience reality directly, how you can make dog food taste like pate, the role of impulse in decision making, what neuroscience's definition of surprise is, how pleasure & pain affect our drive to buy and much more...

Book mentions11

Media mentions3

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Summary, books mentioned, transcript quotes, and timestamps for #180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains on Modern Wisdom.

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The conversation centers on marketing and behavioral economics.
A second recurring theme is memory and perception.
Referenced books include Blind Spot by Marty Makari and Thinking, Fast and Slow by Daniel Kahneman.
The strongest audience signal points to Marketers and psychology enthusiasts and Marketers and consumers interested in psychology.

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Which books are mentioned in #180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains?

Blind Spot by Marty Makari, Thinking, Fast and Slow by Daniel Kahneman, and Predictably Irrational by Dan Ariely are the clearest linked books in this episode, each tied back to transcript timestamps and quote cards.

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Top triggers

marketing and behavioral economics(2)memory and perception(2)consumer behavior and psychology(1)customer experience and technology(1)irrationality in behavior(1)neuroscience in marketing(1)philosophical questions about memory(1)pleasure and happiness(1)

Mention sentiment

Highly Recommended(6)Deep Dive(4)Passing Reference(1)

Audience signals

Marketers and psychology enthusiastsMarketers and consumers interested in psychologymarketers and behavioral science enthusiastsIndividuals interested in psychology and memory researchPsychology enthusiasts and marketersIndividuals interested in philosophy and psychology

Books Mentioned

Blind Spot

Marty Makari

Best for Marketers and psychology enthusiastsOften cited around neuroscience in marketing

“This book, this blind site that I have in my hands is one of the coolest things that I've read in absolutely ages.”

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Sentiment: Highly Recommended

Trigger: neuroscience in marketing

For: Marketers and psychology enthusiasts

Key quote: “This book, this blind site that I have in my hands is one of the coolest things that I've read in absolutely ages.”

The host mentions 'Blind Spot' as an insightful resource that merges neuroscience with marketing strategies. He emphasizes its value for listeners interested in understanding consumer behavior and decision-making processes.

ASIN: 1836892330

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Thinking, Fast and Slow

Daniel Kahneman

Best for Marketers and consumers interested in psychologyOften cited around pop psychology books

“I would read a lot of pop psychology books from back in the day. Wisdom of crowds. Think of fast and slow.”

View mention details

Sentiment: Highly Recommended

Trigger: pop psychology books

For: Marketers and consumers interested in psychology

Key quote: “I would read a lot of pop psychology books from back in the day. Wisdom of crowds. Think of fast and slow.”

The host mentions 'Thinking, Fast and Slow' as part of a discussion on influential pop psychology books that have shaped marketing practices. This book is highlighted for its insights into human behavior, which the host believes are essential for both marketers and consumers to understand.

ASIN: 0374533555

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Predictably Irrational

Dan Ariely

Best for marketers and behavioral science enthusiastsOften cited around irrationality in behavior

“The speaker expresses admiration for Dan Ariely, stating that his work changed their perspective on life and marketing, highlighting the irrationality of human behavior.”

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Sentiment: Highly Recommended

Trigger: irrationality in behavior

For: marketers and behavioral science enthusiasts

Key quote: “his work changed their perspective on life and marketing”

The host admires Dan Ariely's insights on human behavior, particularly how they challenge conventional marketing strategies. They believe that understanding these irrational tendencies can significantly impact one's perspective on life and business.

ASIN: 0061353248

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memory remixed

Best for Individuals interested in psychology and memory researchOften cited around memory and perception

“The book discusses how memory can be reconstructed and how our recall of memories can change over time, highlighting the concept of false memories.”

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Sentiment: Deep Dive

Trigger: memory and perception

For: Individuals interested in psychology and memory research

Key quote: “What's really creepy about memory though, like to, to, to go back to what Matt said, you know, it's like hitting record and hitting play and we couldn't be further from the truth is what happens further down the line.”

The host discusses how memories can be manipulated and reconstructed over time, referencing the book 'Memory Remixed' to highlight the complexities of memory recall. They emphasize the surprising ways in which our memories can be influenced, leading to false recollections of events that never occurred.

ASIN: B0D1551934

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false memories

Best for Psychology enthusiasts and marketersOften cited around memory and perception

“This term refers to a field of memory research that explores how suggestible and creative our memories can be, as mentioned in the context of memory recall.”

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Sentiment: Deep Dive

Trigger: memory and perception

For: Psychology enthusiasts and marketers

Key quote: “So, there's this whole field of memory research called false memories where we really see just how suggestible and how creative these memories are.”

The host discusses the concept of false memories and how our recollections can be manipulated or altered over time. They reference the book to highlight the fascinating and sometimes unsettling nature of memory reconstruction, particularly in relation to marketing and experiential branding.

ASIN: B0BBYB1ZMB

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Waking Up

Sam Harris

Best for Individuals interested in philosophy and psychologyOften cited around philosophical questions about memory

“The excerpt discusses a case mentioned in Sam Harris's book, Waking Up, involving a man who committed a violent act and requested an autopsy after his death.”

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Sentiment: Deep Dive

Trigger: philosophical questions about memory

For: Individuals interested in philosophy and psychology

Key quote: “I think there's that, is it the guy that climbed the bell tower that Sam Harris uses in his book, Waking Up?”

The host mentions 'Waking Up' by Sam Harris to illustrate a philosophical question about personal identity and culpability over time. They reference a specific example from the book to highlight how memory and experiences shape our understanding of self and accountability.

ASIN: B00M9KEFY6

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Irresistible

Adam Alter

Best for Individuals interested in psychology and social media effectsOften cited around pleasure and happiness

“Adam Alter created a beautiful graph and wrote 'Irresistible', which is discussed in the context of pleasure and social media platforms.”

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Sentiment: Highly Recommended

Trigger: pleasure and happiness

For: Individuals interested in psychology and social media effects

Key quote: “Awesome book, awesome book, Irresistible, by the way.”

The host mentions 'Irresistible' by Adam Alter to highlight how our perceptions of pleasure and happiness can be misleading, especially in the context of social media. The book provides insights into the psychological aspects of striving for milestones and how they affect our overall happiness.

ASIN: 0735222843

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Always Day One

Alex Cantrowitz

Best for Individuals interested in technology and consumer behaviorOften cited around customer experience and technology

“Alex Cantrowitz on who's a tech reporter for BuzzFeed and he's got this new book out called always day one.”

View mention details

Sentiment: Passing Reference

Trigger: customer experience and technology

For: Individuals interested in technology and consumer behavior

Key quote: “I had a Alex Cantrowitz on who's a tech reporter for BuzzFeed and he's got this new book out called always day one.”

The host mentions 'Always Day One' by Alex Cantrowitz while discussing the evolution of payment technology and its impact on consumer behavior. The book is referenced in relation to a new Amazon store concept that minimizes friction in shopping experiences.

ASIN: B086D2BRGK

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Blindsight

Prince Guman and Matt Johnson

Best for Individuals interested in psychology and consumer awarenessOften cited around consumer behavior and psychology

“The book is discussed in the context of its release date and the authors' passion for sharing their message with the world.”

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Sentiment: Deep Dive

Trigger: consumer behavior and psychology

For: Individuals interested in psychology and consumer awareness

Key quote: “'Blindsight's a little bit like going sober for consumers, which I actually really like.'”

The host mentions 'Blindsight' to illustrate the concept of deprogramming consumer habits and understanding the psychological effects of marketing. They liken the insights from the book to achieving sobriety from consumerism, emphasizing the need for awareness in a rapidly evolving technological landscape.

ASIN: B001J6XFNS

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The Choice Factory

Richard Shotton

Best for Individuals interested in marketing and behavioral economicsOften cited around marketing and behavioral economics

“The author of The Choice Factory is mentioned in relation to a recommendation for the podcast guests.”

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Sentiment: Highly Recommended

Trigger: marketing and behavioral economics

For: Individuals interested in marketing and behavioral economics

Key quote: “Go and buy it, ladies and gentlemen, if you're interested in marketing and behavioral economics and all that interesting stuff.”

The host emphasizes the importance of understanding marketing and behavioral economics, which is why they mention 'The Choice Factory.' They encourage listeners to buy the book to gain deeper insights into these topics.

ASIN: 085719609X

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Alchemy

Rory Sutherland

Best for Individuals interested in marketing and behavioral economicsOften cited around marketing and behavioral economics

“The author of Alchemy is mentioned as someone who should be sent a recommendation for the podcast guests.”

View mention details

Sentiment: Highly Recommended

Trigger: marketing and behavioral economics

For: Individuals interested in marketing and behavioral economics

Key quote: “Go and buy it, ladies and gentlemen, if you're interested in marketing and behavioral economics and all that interesting stuff.”

The host emphasizes the value of Rory Sutherland's book 'Alchemy' in understanding marketing and behavioral economics. He encourages listeners to buy the book if they are interested in these topics, highlighting Sutherland's impactful insights.

ASIN: B07PQTT7B4

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Movies & Documentaries Mentioned

Documentary

Soms

Confidence: 90%

“A Netflix documentary about sommeliers and their rigorous training, showcasing how even experts can be fooled by wine's appearance.”

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Documentary

The Devil Next Door

Confidence: 90%

“A documentary about a Ukrainian man living in the U.S. who was identified as Ivan the Terrible, a Nazi death camp guard, and the trial surrounding his identity.”

Search on Amazon

Movie

Fast and Furious

Confidence: 90%

“The mention of 'Fast and Furious' illustrates how a film can normalize certain cultural practices, like modding cars, which were previously underground.”

Search on Amazon