Modern WisdomDec 9, 2019

#125 - How To Become An Online Coach

Summary, books mentioned, transcript quotes, and timestamps for #125 - How To Become An Online Coach with Jonny Watson and Yusef Smith on Modern Wisdom.

Guests: Jonny Watson, Yusef Smith

Notable books mentioned: Breakthrough Advertising, Grant Cardone, Society is the dying man on the ground and you are the one that's holding the penknife by George McGill

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Mentioned at 43:11

Breakthrough Advertising

The host mentions 'Breakthrough Advertising' to illustrate how perceived value can influence consumer behavior. The book is highlighted as an examp…

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Mentioned at 47:38

Grant Cardone

The host discusses the manipulative sales tactics used by some in the industry, referencing Grant Cardone as an example of someone who promotes ext…

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Mentioned at 49:27

Society is the dying man on the ground and you are the one that's holding the penknife

George McGill

The host mentions George McGill's book to emphasize that an individual's worth is determined by the value they can provide to others, rather than r…

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Episode summary, books & quotes

In #125 - How To Become An Online Coach, Jonny Watson and Yusef Smith and the hosts mention Breakthrough Advertising, Grant Cardone, and Society is the dying man on the ground and you are the one that's holding the penknife by George McGill with timestamps, quotes, and episode context.

Breakthrough Advertising Grant Cardone Society is the dying man on the ground and you are the one that's holding the penknife

Guests: Jonny Watson, Yusef Smith

Episode summary

Jonny and Yusef from PropaneFitness.com join me today as we talk about how to become an online coach. The opportunity to work from anywhere in the world, coaching clients into amazing shape, all whilst still only wearing your pants is a dream that many offline PTs and entrepreneurs want to achieve. Today we learn about Jonny & Yusef's journey to becoming successful online coaches, their best advice for wantrepreneurs who are just starting out and tactics which you can use as a consumer to protect yourself from giving your hard earned money to someone who doesn't deserve it. Extra Stuff: Get PropaneBusiness's Free 7 Step Plan - www.propanefitness.com/modernwisdom Check out everything I recommend from books to products and support Modern Wisdom at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact

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What is #125 - How To Become An Online Coach about?

Summary, books mentioned, transcript quotes, and timestamps for #125 - How To Become An Online Coach with Jonny Watson and Yusef Smith on Modern Wisdom.

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What are the main takeaways from #125 - How To Become An Online Coach?

These are the strongest takeaways surfaced by the transcript, summary copy, and linked mentions for #125 - How To Become An Online Coach.

The conversation centers on marketing program launch.
A second recurring theme is sales tactics and ethics.
Referenced books include Breakthrough Advertising and Grant Cardone.
The strongest audience signal points to Marketers and entrepreneurs and individuals considering sales training or marketing advice.

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Which books are mentioned in #125 - How To Become An Online Coach?

Breakthrough Advertising, Grant Cardone, and Society is the dying man on the ground and you are the one that's holding the penknife by George McGill are the clearest linked books in this episode, each tied back to transcript timestamps and quote cards.

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Topic and sentiment signals

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Top triggers

marketing program launch(1)sales tactics and ethics(1)value provided to others(1)

Mention sentiment

Critical Analysis(2)Passing Reference(1)

Audience signals

Marketers and entrepreneursindividuals considering sales training or marketing adviceEntrepreneurs and marketers

Books Mentioned

Breakthrough Advertising

Best for Marketers and entrepreneursOften cited around marketing program launch

“There's a book in the marketing world called Breakthrough Advertising that you can only get now for, like, 800 quid. And everybody, like, gets really excited about the book because it's so expensive.”

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Sentiment: Passing Reference

Trigger: marketing program launch

For: Marketers and entrepreneurs

Key quote: “There's a book in the marketing world called Breakthrough Advertising that you can only get now for, like, 800 quid.”

The host mentions 'Breakthrough Advertising' to illustrate how perceived value can influence consumer behavior. The book is highlighted as an example of how expensive items are often valued more highly, which ties into the discussion about pricing and marketing strategies.

ASIN: 0887232981

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Grant Cardone

Best for individuals considering sales training or marketing adviceOften cited around sales tactics and ethics

“The speaker mentions having an issue with the Grant Cardone stuff, indicating a critique or disagreement with his ideas or methods.”

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Sentiment: Critical Analysis

Trigger: sales tactics and ethics

For: individuals considering sales training or marketing advice

Key quote: “there are people who have zero experience in what they're teaching like have legitimately never run a fitness business but see an opportunity”

The host discusses the manipulative sales tactics used by some in the industry, referencing Grant Cardone as an example of someone who promotes extreme sales techniques. They express concern over the ethics of such practices, especially when they lead individuals to make significant financial sacrifices.

ASIN: B0CKM2MPNF

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Society is the dying man on the ground and you are the one that's holding the penknife

George McGill

Best for Entrepreneurs and marketersOften cited around value provided to others

“The excerpt discusses the value one can provide to others and references a book by George McGill that relates to this theme.”

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Sentiment: Critical Analysis

Trigger: value provided to others

For: Entrepreneurs and marketers

Key quote: “George McGill, the guy that wrote this book is full of spiders.”

The host mentions George McGill's book to emphasize that an individual's worth is determined by the value they can provide to others, rather than relying solely on marketing tactics. This perspective critiques the notion that purchasing courses can substitute for having a solid product or service to offer.

ASIN: N/A

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Movies & Documentaries Mentioned

Documentary

The Entrepreneur

Confidence: 90%

“The discussion references a documentary featuring Grant Cardone, focusing on the principles of marketing and selling in the fitness industry.”

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