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Modern WisdomJan 28, 2019

#049 - Rory Sutherland - Psychology In The World Of Advertising

Summary, books mentioned, transcript quotes, and timestamps for #049 - Rory Sutherland - Psychology In The World Of Advertising on Modern Wisdom.

Guest: Rory Sutherland

Notable books mentioned: Alchemy by Rory Sutherland

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Mentioned at 1:33:44
Alchemy
Rory Sutherland

The host discusses the significant role of marketing and advertising in driving economic growth, referencing the book 'Alchemy' to illustrate how c…

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Episode summary, books & quotes

#049 - Rory Sutherland - Psychology In The World Of Advertising mentions Alchemy by Rory Sutherland with timestamps, quotes, and episode context.

Alchemy
Guest: Rory Sutherland
Episode summary
Rory Sutherland is the Vice Chairman of Ogilvy Advertising, an author & a writer for The Spectator. Causing some form of behavioural change is the goal of all advertising and whoever holds the keys to understanding consumer psychology has an incredibly powerful tool at their disposal. Rory is one of the world's most influential advertising professionals and this episode is nothing short of gold for anyone who is a consumer, or advertises to them. More Stuff: Follow Rory on Twitter - https://twitter.com/rorysutherland Buy Rory's New Book Alchemy - https://amzn.to/2HdiUPL Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact
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Summary, books mentioned, transcript quotes, and timestamps for #049 - Rory Sutherland - Psychology In The World Of Advertising on Modern Wisdom.

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  • The conversation centers on marketing and economic growth.
  • Referenced books include Alchemy by Rory Sutherland.
  • The strongest audience signal points to Marketers, economists, and business professionals.
  • Rory Sutherland is the Vice Chairman of Ogilvy Advertising, an author & a writer for The Spectator. Causing some form of behavioural change is the goal of all advertisin…
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marketing and economic growth(1)
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Marketers, economists, and business professionals

Books Mentioned

Alchemy cover
Alchemy
Rory Sutherland
Best for Marketers, economists, and business professionalsOften cited around marketing and economic growth

“Rory mentions his upcoming book called 'Alchemy', which discusses the surprising power of ideas that don't make sense and argues against the need for rational justification before trying new things.”

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Sentiment: Deep Dive
For: Marketers, economists, and business professionals
Key quote: “I think that marketing and advertising in terms of both behaviour change and also creating the context for things that enables us to see why they're desirable might be much, much more important in terms of economic growth, productivity and just the wealth of nations than economists have given it credit for.”
The host discusses the significant role of marketing and advertising in driving economic growth, referencing the book 'Alchemy' to illustrate how consumer perception can influence demand. This perspective challenges traditional economic assumptions about supply and demand, emphasizing the need for persuasion in consumer behavior.
ASIN: B07PQTT7B4
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THX 1138

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Goodfellas

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