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AcquiredOctober 2, 2018

Season 3, Episode 6: Behance (with Scott Belsky)

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Ben and David are joined by Adobe’s Chief Product Officer, Behance founder, Benchmark partner, author, and product luminary, Scott Belsky, to tell the story of Adobe Systems’ 2012 acquisition of Behance. We dive into the role it played in of one of the greatest (and least well-known) pivots of all time: Adobe’s transition from packaged software to services, which over the past 6 years has generated an astounding $100B+ in market cap and nearly 10x growth in Adobe’s share price!
2 book mentions in this episode.
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Books Mentioned

Dribbble cover

I talk in the book about Dribbble a little bit and how it, it at first caused us to kind of question if we had it all wrong.

Sentiment: Deep Dive
Trigger: design in startups
For: designers and startup founders
Key quote: Yet we also believe in the principles of Behance as a way to showcase your work and to get opportunity based on the quality of your work.
The host discusses the impact of Dribbble on the design community and how it influenced their understanding of design quality. They reflect on the challenges of balancing social engagement with the integrity of showcasing true design work.
ASIN: 0395623367
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the messy middle cover
the messy middle
Scott Belsky

Scott Belsky discusses his book 'the messy middle', which he encourages listeners to get a copy of, as it contains valuable insights for those starting bold projects.

Sentiment: Deep Dive
Trigger: Scott Belsky's journey
For: Entrepreneurs and aspiring founders
Key quote: the latest of which was The Messy Middle, which is a very apt title for the journey that we are about to discuss.
The host mentioned 'The Messy Middle' to highlight the challenging and non-linear path Scott Belsky took from founding Behance to becoming Adobe's chief product officer. This book aptly encapsulates the complexities and struggles faced during entrepreneurial journeys.
ASIN: 0525540385
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