Skip to content
Back to Acquired
Acquired artwork
AcquiredMay 23, 2016

Episode 12: Snapchat

Summary, books mentioned, transcript quotes, and timestamps for Episode 12: Snapchat on Acquired.

Guest: Snapchat

Notable books mentioned: The Art of War by Sun Tzu

Listen
Acquired artwork
Episode audio
Episode 12: Snapchat
Acquired • Tap any mention timestamp to jump straight into playback.
Ready to play
0:00--:--
Episode summary and strongest books

Episode 12: Snapchat mentions The Art of War by Sun Tzu with timestamps, quotes, and episode context.

3 books from this episode

Evan gets his whole team a copy of The Art of War, and they all are- Sun Tzu's The Art of War.

Guest: Snapchat
Episode summary
Ben and David tackle their first failed acquisition: Facebook's 2013 offer to buy Snapchat. They cover the fascinating story of Snapchat's creation and growth, their blossoming business model, how it would be different inside of Facebook, and what the future holds.
Book mentions1
Media mentions1
Search intent answers

Quick FAQ

Direct answers for the summary, books, and takeaways queries sending search traffic to this episode.

What is Episode 12: Snapchat about?

Summary, books mentioned, transcript quotes, and timestamps for Episode 12: Snapchat on Acquired.

What are the main takeaways from Episode 12: Snapchat?

These are the strongest takeaways surfaced by the transcript, summary copy, and linked mentions for Episode 12: Snapchat.

  • The conversation centers on Snapchat and Facebook rivalry.
  • Referenced books include The Art of War by Sun Tzu.
  • The strongest audience signal points to Entrepreneurs and business strategists.
  • Ben and David tackle their first failed acquisition: Facebook's 2013 offer to buy Snapchat. They cover the fascinating story of Snapchat's creation and growth, their blo…

Which books are mentioned in Episode 12: Snapchat?

The Art of War by Sun Tzu are the clearest linked books in this episode, each tied back to transcript timestamps and quote cards.

Why are listeners searching for Episode 12: Snapchat?

Episode 12: Snapchat keeps attracting summary-style searches because this page combines episode context, transcript quotes, book references, and direct jump links back into the audio.

Topic and sentiment signals

Aggregated from transcript-derived mention metadata for better topical navigation and citation.

Mention sentiment
Passing Reference(1)
Audience signals
Entrepreneurs and business strategists

Books Mentioned

The full list below is ranked by how useful each mention is to a listener: stronger recommendation language, clearer quote context, and better timestamp support rise first.

The Art of War cover
Best for Entrepreneurs and business strategistsOften cited around Snapchat and Facebook rivalry

Evan Spiegel's team gets a copy of The Art of War, and they all read it as they watch carefully as Poke launches.

View mention details
Sentiment: Passing Reference
For: Entrepreneurs and business strategists
Key quote: Evan gets his whole team a copy of The Art of War, and they all are- Sun Tzu's The Art of War.
The host mentions 'The Art of War' in relation to Evan Spiegel's strategic response to Facebook's launch of Poke. It highlights how Spiegel's team used the book's principles to navigate the competitive landscape following the launch.
ASIN: B0DVZD5HF3
Buy on Amazon
Shop This Episode

Pick up the books after you hear them in context.

The Art of War cover
Mentioned at 20:44
The Art of War
Sun Tzu

The host mentions 'The Art of War' in relation to Evan Spiegel's strategic response to Facebook's launch of Poke. It highlights how Spiegel's team…

Movies & Documentaries Mentioned

Movie

The Social Network

Confidence: 90%

The discussion references a movie about a failed idea before a big idea took off, drawing parallels to the story of Facebook.