AcquiredMay 23, 2016

Episode 12: Snapchat

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Audio URL: https://pscrb.fm/rss/p/media.transistor.fm/b0bf76d2/71920b83.mp3

Mentions

Ben and David tackle their first failed acquisition: Facebook's 2013 offer to buy Snapchat. They cover the fascinating story of Snapchat's creation and growth, their blossoming business model, how it would be different inside of Facebook, and what the future holds.

1 book mention in this episode.

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Books Mentioned

The Art of War

Sun Tzu

“Evan Spiegel's team gets a copy of The Art of War, and they all read it as they watch carefully as Poke launches.”

Sentiment: Passing Reference

Trigger: Snapchat and Facebook rivalry

For: Entrepreneurs and business strategists

Key quote: “Evan gets his whole team a copy of The Art of War, and they all are- Sun Tzu's The Art of War.”

The host mentions 'The Art of War' in relation to Evan Spiegel's strategic response to Facebook's launch of Poke. It highlights how Spiegel's team used the book's principles to navigate the competitive landscape following the launch.

ASIN: B0DVZD5HF3

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