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AcquiredAugust 3, 2016
Acquired Episode 17: Waze
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Topics covered include: Community Showcase: the Nexcast podcasting platform from listener Brian Sanders, along with their podcast chronicling the team’s journey building the company Waze’s origin in cofounder & CTO Ehud Shabtai’s desire to hack his portable GPS navigation unit Waze CEO Noam Bardin’s retrospective blog post on the Waze journey Waze’s Palo Alto office and the bizarre Silicon Valley phenomenon of tech companies being located in retail storefronts Apple’s ill-fated launch of Apple Maps as part of iOS 6 at WWDC 2012, Apple’s subsequent apology letter , and Scott Forstall’s ultimate ouster from the company The climax of the mobile platform wars… which it turns out Apple and Google both won Apple, Facebook, and Google all vying to acquire Waze throughout 2013 Google’s renewed design ethos under Larry Page Ben and David spontaneously agree (surprise) to create on a new category of acquisition for the show The increasing strategic value of data and data assets as technology enters the age of machine learning The coming mega trend of autonomous vehicles, and the role Israeli startups are playing in it (including the globalization of startups & innovation) The disruptive power of network and data-based business models Emergence of native as *the* definitive advertising medium on mobile, including ability to close the advertising loop via location-based products and services
1 book mention in this episode.
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Books Mentioned
Start with Why
Simon Sinek
“The excerpt discusses Simon Sinek's TED talk and mentions that he wrote a book about the concept of starting with why, which is a key idea in his presentation.”
Sentiment: Deep Dive
Trigger: importance of starting with why
For: business leaders and entrepreneurs
Key quote: “if you actually want to inspire people and reach people and do something that has a much higher chance of success, you need to reverse the order and start with why.”
The host discusses Simon Sinek's TED talk and book 'Start with Why' to emphasize the significance of communicating the 'why' behind actions. This approach is presented as a more effective way to inspire and connect with audiences compared to traditional methods that focus on 'what' and 'how'.
ASIN: 9124023493
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