Startup
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Startup by Jerry Kaplan comes up on Acquired, including episode with Andrew Kortina, with transcript quotes, timestamps, and episode context.
Startup by Jerry Kaplan appears 3 times across 3 podcast episodes on 1 show, with transcript quotes and timestamps.
“And here we are diving into kind of the deal that started it all.”
Why people keep bringing this up
Acquired brings up Startup repeatedly across multiple episodes, citing Jerry Kaplan’s account of the Go Corporation and the era’s early pen-computing efforts. Mentions appear in Benchmark Part I, Season 4 Episode 2 (ARM & SoftBank), and Season 3 Episode 7 (Venmo, live with Andrew Kortina), indicating the book is a recurring reference point on that show rather than an isolated recommendation. Hosts invoke the book when tracing the origins and oddities of 1990s hardware and software efforts — specifically the Go Corporation, early pen computing, the Newton project, and the Hobbit processor — and even call out the “ridiculousness” surrounding those projects. The live conversation with guest Andrew Kortina likewise points to Startup as background reading on building a startup in the 90s and on pre-Apple pen-computing ventures, which explains why the episode hosts return to it when discussing that cluster of historical topics.
The hosts briefly mention the significance of ARM Holdings in the context of technology acquisitions and its impact on the startup landscape. They reference the book 'Startup' to highlight the broader themes of innovation and disruption in the tech industry.
The hosts briefly mention the book 'Startup' by Jerry Kaplan while discussing the entrepreneurial journey of Andrew Cortina. It serves as a reference point for understanding the complexities and challenges faced by startups.
The host briefly touches on the evolution of venture capital firms, particularly Benchmark, and their unique approach to scaling. This mention serves to highlight the changing landscape of venture capital and the importance of adaptability in the industry.
Recent show rotation: Acquired.
Guests tied to these mentions include Andrew Kortina.
Fastest path back to the source: the strongest indexed mention lands at 38:14 in the episode where we captured it.
Quick FAQ
Answers to common book, episode, podcast, and guest questions.
Which episode mentioned Startup?
Season 4, Episode 2: ARM & SoftBank on Acquired is one of the clearest indexed episodes that mentioned Startup by Jerry Kaplan. Other indexed episodes include Acquired Season 3 Episode 7: Venmo (live with Andrew Kortina) on Acquired and Benchmark Part I on Acquired. The first indexed transcript timestamp lands at 38:14.
Which podcast mentioned Startup?
Acquired is the main indexed podcast currently tied to Startup by Jerry Kaplan.
Who mentioned Startup on podcasts?
Andrew Kortina is the main guest currently tied to mentioning Startup by Jerry Kaplan.
Why do podcast guests bring up Startup?
The hosts briefly mention the significance of ARM Holdings in the context of technology acquisitions and its impact on the startup landscape. They reference the book 'Startup' to highlight the broader themes of innovation and disruption in the tech industry. It most often appears in conversations about SoftBank acquisition of ARM, startup challenges, and venture capital strategies.
Mentions across episodes
Every mention card links back to the episode page and exact transcript anchor.
“The book 'Startup' is mentioned as a great read about the ridiculousness that went on around the Newton project and the Hobbit processor.”
“It's about building a startup in the 90s, the Go Corporation, which was the original pen computing company even before the Apple do.”
“This is like the Go Corporation of which Jerry Kaplan wrote the great book Startup about.”


