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Why this book comes up
Book

Great by Choice

Mentions1
Episodes1
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Great by Choice comes up on The Tim Ferriss Show, with transcript quotes, timestamps, and episode context.

Great by Choice appears 1 time across 1 podcast episode on 1 show, with transcript quotes and timestamps.

But one got a return on that luck event.

Best episode to start with
#856: Jim Collins — What to Make of a Life and How to Maximize Your Return on Luck on The Tim Ferriss Show
Why people keep bringing this up

The book is repeatedly cited in conversations about how companies and leaders navigate chaotic environments. On The Tim Ferriss Show, Jim Collins references working with Morton Hanson on Great by Choice while examining startups and companies that emerged from turbulent contexts, framing the book as part of a study into resilience and performance under disorder.

Mentions center on the book’s role in comparative analysis rather than plot or prescriptive claims; it is presented as research material used to explore why some organizations thrive despite volatility. The single documented citation connects the title to broader discussions about maximizing returns from unpredictable circumstances and learning from firms that succeeded amid chaos.

Recommendation signals

The host discusses the concept of 'return on luck' as explored in the book 'Great by Choice' by Morton Hanson. This discussion highlights how successful companies leverage luck events to achieve significant outcomes, emphasizing the importance of understanding luck in chaotic environments.

Topics it appears in
Best for
Entrepreneurs and business leaders
Where it keeps coming up

Recent show rotation: The Tim Ferriss Show.

Fastest path back to the source: the strongest indexed mention lands at 1:41:25 in the episode where we captured it.

Quick answers

Quick FAQ

Answers to common book, episode, podcast, and guest questions.

Which episode mentioned Great by Choice?

#856: Jim Collins — What to Make of a Life and How to Maximize Your Return on Luck on The Tim Ferriss Show is one of the clearest indexed episodes that mentioned Great by Choice. The first indexed transcript timestamp lands at 1:41:25.

Which podcast mentioned Great by Choice?

The Tim Ferriss Show is the main indexed podcast currently tied to Great by Choice.

Who mentioned Great by Choice on podcasts?

PodcastMentions ties Great by Choice to The Tim Ferriss Show, but the underlying mentions do not yet expose stable guest names for every episode.

Why do podcast guests bring up Great by Choice?

The host discusses the concept of 'return on luck' as explored in the book 'Great by Choice' by Morton Hanson. This discussion highlights how successful companies leverage luck events to achieve significant outcomes, emphasizing the importance of understanding luck in chaotic environments. It most often appears in conversations about return on luck.

Source material

Mentions across episodes

Every mention card links back to the episode page and exact transcript anchor.

Morton Hanson and I were doing our book Great by Choice. We're looking at really chaotic environments and some of the most successful startups to great companies that came out of really turbulent worlds.

Sentiment: Deep Dive
For: Entrepreneurs and business leaders
Key quote: But one got a return on that luck event.
The host discusses the concept of 'return on luck' as explored in the book 'Great by Choice' by Morton Hanson. This discussion highlights how successful companies leverage luck events to achieve significant outcomes, emphasizing the importance of understanding luck in chaotic environments.