Back to books
How to use this page
Every mention links back into the exact moment in an episode.
Click “Mentioned at …” to copy the timestamp.
Guests and podcasts are cross-linked so you can follow the thread.
Mentions Across Episodes
“Joe Colom mentions that he was inspired by a book he was reading called White Shadows in the South Seas, which evokes the tiki culture.”
Sentiment: Passing Reference
Trigger: tiki culture and branding
For: Those interested in retail branding and cultural trends
Key quote: “The other of which is a book that he was reading called White Shadows in the South Seas.”
The host mentions 'White Shadows in the South Seas' as one of the inspirations for Joe's branding strategy at Trader Joe's. This book reflects the fascination with South Pacific culture that influenced the tiki trend among educated Americans in the 1960s.