Creative Selection
Why listeners keep surfacing Creative Selection
Creative Selection by Ken Koscienda appears 19 times across 19 podcast episodes on 1 show, with transcript quotes and timestamps.
Recent mentions on Founders.
The book "Creative Selection" has been frequently mentioned across episodes of the podcast "Founders," highlighting its relevance in discussions about product development and innovation. Guests such as Daniel Ek and George Lucas have praised the book for its insights into the working methods of Steve Jobs and the design processes at Apple, emphasizing the importance of clarity and direct communication in product development.
With 18 mentions in total, the book is often referenced as a favorite among guests, who appreciate its detailed account of Ken Kosienda's experiences at Apple. The discussions frequently touch on themes of simplicity, mastery, and the contrasts between different product development approaches, making it a valuable resource for anyone interested in the intersection of technology and creativity.
The host mentions 'Creative Selection' as a valuable resource for anyone involved in building products or companies. He emphasizes that the book provides insights into Apple's design philosophy under Steve Jobs, making it a must-read for those seeking to achieve their objectives.
The host mentions 'Creative Selection' to highlight the importance of clear thinking in product design, as exemplified by Steve Jobs. The book provides insights from an Apple programmer that can inspire others in their own design processes.
The host mentions 'Creative Selection' to draw parallels between Henry Ford's and Steve Jobs' approaches to product design. Both innovators emphasized the importance of seeing and interacting with their ideas in physical form rather than just conceptualizing them.
Recent show rotation: Founders.
Guests tied to these mentions include Daniel Ek, Beast Leaked Memo, George Lucas, and Michael Jordan.
Fastest path back to the source: the first indexed mention lands at 1:24:51 in the episode where we captured it.
Mentions across episodes
Every mention card links back to the episode page and exact transcript anchor.
“There's this great book called Creative Selection, which was written by a person that demoed directly to Steve.”
“The book discusses the experiences of Ken Kosienda, a programmer who worked with Steve Jobs, and contrasts product development approaches at Apple and Google.”
“The book 'Creative Selection' is mentioned as a favorite, discussing the importance of clarity in thinking and product development.”
“The book is about people who worked closely with Steve Jobs and describes how he worked.”
“This book discusses clear communication and decision-making processes at Apple, emphasizing Steve Jobs' directness and clarity.”
“There's this book called Creative Selection that I talk about over and over again because I've read it a bunch of times.”
“The speaker mentions having read 'Creative Selection' multiple times and recommends it for anyone building a product, highlighting its insights from a programmer at Apple.”
“The speaker discusses how 'Creative Selection' taught insights into Michael, Kobe, and Steve Jobs' approaches to mastery and simplicity.”
“Did you guys ever read Ken Kosienda's book, Creative Selection?”
“The book discusses Ken's 15 years at Apple, focusing on the design process during the era of Steve Jobs, emphasizing the importance of demos and product development.”
“The speaker recommends 'Creative Selection', stating that anyone building a product should read it, and mentions having read it three times.”
“This book, written by a programmer who worked directly with Steve Jobs, provides insights into how he thought about building products, especially the iPhone.”
“The speaker discusses a book called Creative Selection, which is about product development at Apple and emphasizes the importance of clarity in communication and purpose.”
“The podcast mentions 'Creative Selection', a book about how Apple develops products, emphasizing its insights into the company's creative process.”
“The speaker mentions a bonus episode on Steve Jobs based on the book, Creative Selection.”
“The excerpt mentions Steve Jobs' method of product design in the book 'Creative Selection', comparing it to Henry Ford's desire to see his ideas in physical form.”
“The speaker mentions 'Creative Selection', a book about an Apple programmer who worked on creating the Safari browser and the iPhone keyboard, suggesting it's a valuable read for product designers.”
“I just created completed one based on the book creative selection, which I would recommend to anybody that's building something whether you're an individual working in a within a company or you're running a company.”
“The book discusses Apple's design process during the golden age of Steve Jobs, focusing on the creation of Safari and the direction given by Steve Jobs.”


