Back to books
Search another book
How to use this page
Every mention links back into the exact moment in an episode.
Click “Mentioned at …” to copy the timestamp.
Guests and podcasts are cross-linked so you can follow the thread.
Mentions across episodes
“This is from the book Secret Formula about Asa and his son Howard Candler. Asa made his son memorize the contents of the various containers that were stored carefully in a locked room.”
Sentiment: Deep Dive
Trigger: history of Coca-Cola
For: History enthusiasts and those interested in beverage industry evolution
Key quote: “The book I was reading, which is called Secret Formula, it's a great book on the history of Coca-Cola that had access to all the corporate archives.”
The host mentions 'Secret Formula' to provide a detailed account of Pemberton's journey in creating Coca-Cola. The book offers insights into how Pemberton capitalized on the changing market and consumer needs during the prohibition era.