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Sneaker Wars cover
Book

Sneaker Wars

Barbara Smith
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1 mention · 1 episode · 1 podcast
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The podcast discusses the book 'Sneaker Wars', which details the rivalry between the Dassler brothers who founded Adidas and Puma and how their feud changed the sports business.

Sentiment: Deep Dive
Trigger: family feud in sports business
For: Readers interested in sports history and business rivalries
Key quote: It is that human component that makes sneaker wars read like a modern cautionary tale for those apt to turn big business into the most dangerous sports.
The host mentions 'Sneaker Wars' to explore the intricate dynamics between the Dassler brothers and their impact on the sports industry. The book provides a comprehensive look at the human elements behind the brands Adidas and Puma, beyond just their business strategies.