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Book

Sneaker Wars

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2 mentions · 2 episodes · 1 podcast
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It's a book called Sneaker Wars. It's about the enemy brothers. The one brother founded Adidas. The other brother founded Puma and they hated each other.

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The speaker mentions a book called 'Sneaker Wars' while discussing the founder of Adidas, Adi Dossler, and his innovations in shoe design.

Sentiment: Deep Dive
Trigger: Bill Bowerman's shoe philosophy
For: Readers interested in sports history and entrepreneurship
Key quote: I covered the founder of Adidas. I think the book's called like Sneaker Wars.
The host discusses Bill Bowerman's innovative approach to shoe design and how it contrasts with existing brands like Adidas. This leads to a mention of 'Sneaker Wars' to highlight the competitive landscape in the athletic shoe industry.