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My Life in Advertising

Claude C. Hopkins
1 mention · 1 episode · 1 podcast
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The principles set down in this book are as enduring as the Alps.

Sentiment: Highly Recommended
Trigger: Claude Hopkins autobiography
For: Aspiring advertisers and marketing professionals
Key quote: I set down these findings solely for the purpose of aiding others to start far up the heights I scaled.
The host mentions Claude Hopkins' autobiography to highlight the importance of learning from pioneers in advertising. They emphasize that Hopkins' insights can significantly aid those looking to excel in the field.