Back to books
Search another book
How to use this page
Every mention links back into the exact moment in an episode.
Click “Mentioned at …” to copy the timestamp.
Guests and podcasts are cross-linked so you can follow the thread.
Mentions across episodes
“The principles set down in this book are as enduring as the Alps.”
Sentiment: Highly Recommended
Trigger: Claude Hopkins autobiography
For: Aspiring advertisers and marketing professionals
Key quote: “I set down these findings solely for the purpose of aiding others to start far up the heights I scaled.”
The host mentions Claude Hopkins' autobiography to highlight the importance of learning from pioneers in advertising. They emphasize that Hopkins' insights can significantly aid those looking to excel in the field.