Back to books
How to use this page
Every mention links back into the exact moment in an episode.
Click “Mentioned at …” to copy the timestamp.
Guests and podcasts are cross-linked so you can follow the thread.
Mentions Across Episodes
“The speaker mentions using ideas from the book, which reads like a textbook but is fascinating, focusing on marketing to build luxury brands.”
“The Luxury Strategy book talks a lot about this. When you're selling luxury items, they can't just be art. They need to have some utility to them.”
Sentiment: Passing Reference
Trigger: Luxury brand history
For: Listeners interested in luxury branding and its history
Key quote: “If you read The Luxury Strategy, which is a great book that we've referenced many times on Acquired, they start back 50,000 years ago.”
The host mentions 'The Luxury Strategy' to highlight its extensive historical context regarding luxury brands. They reference the book to emphasize the deep roots of luxury branding, particularly in relation to Hermes and its founder's background.
“In another great book that we read to prepare for this called The Luxury Strategy, there's this great quote, which is, premium means pay more, get more in functional benefits. Luxury is elsewhere.”
Sentiment: Deep Dive
Trigger: definition of luxury goods
For: Individuals interested in luxury branding and marketing strategies.
Key quote: “premium means pay more, get more in functional benefits. Luxury is elsewhere.”
The host mentions 'The Luxury Strategy' to clarify the distinction between luxury and premium goods. This book provides a foundational understanding of how luxury transcends mere functionality and reflects social status and personal taste.