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The Long Tail

1 mention · 1 episode · 1 podcast
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The excerpt mentions that the long tail book came out around the time being discussed, highlighting different strategies in content creation.

Sentiment: Deep Dive
Trigger: Disney's content strategy
For: Media executives and content creators
Key quote: It's very interesting. And I think we see this trend in a lot of ways where you sort of are as the long tail starts to exist.
The host mentions 'The Long Tail' to highlight the shift in content creation strategies that Bob proposed for Disney. This book is referenced to illustrate the importance of focusing on high-quality branded content amidst the explosion of user-generated content.