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Ogilvie on Advertising

David Ogilvie
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3 mentions · 3 episodes · 1 podcast
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Mentions Across Episodes

#206 Albert D. Lasker (the creation of the advertising industry) artwork
FoundersSep 23, 2021
#206 Albert D. Lasker (the creation of the advertising industry)
Episode
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“David Ogilvie, in his book, Ogilvie on Advertising, the last chapter of that book is all about the six advertising pioneers that David studied.”

#140 Bill Gates (the Making of the Microsoft Empire) artwork
FoundersAug 16, 2020
#140 Bill Gates (the Making of the Microsoft Empire)
Episode
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“The speaker recommends 'Ogilvie on Advertising' for anyone selling anything, describing it as fantastic and fun to read.”

#122 Alfred Sloan (General Motors) artwork
FoundersApr 26, 2020
#122 Alfred Sloan (General Motors)
Episode
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“The speaker references Ogilvie's idea of a positively good product, which is a different way to think about competing with other people.”

Sentiment: Highly Recommended
Trigger: advertising and consumer preferences
For: marketers and business professionals
Key quote: “Just say what's good about your product and do a cleaner, more honest, and more informative job of saying it.”
The host mentions 'Ogilvie on Advertising' to highlight David Ogilvie's perspective on marketing strategies that focus on consumer preferences rather than just product superiority. This approach aligns with the discussion on how companies can succeed by emphasizing the positive aspects of their products in a competitive market.