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Book
Influence: The Psychology of Persuasion
Robert Cialdini
Buy on Amazon
2 mentions · 2 episodes · 1 podcast
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“The excerpt discusses the reciprocity principle and mentions a famous book that many entrepreneurs read, which is 'Influence: The Psychology of Persuasion' by Robert Cialdini.”
“One of Charlie's favorite books is by Robert Cialdini. It's called the psychology of influence of persuasion. I read a long time ago. I think I read it twice actually.”