Book

Higher Control in Management

T.G. Rose

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“Forrest reads a textbook called Higher Control in Management by T.G. Rose, which argues that the primary focus of management should not be on revenue or profit but on return on total assets.”

Sentiment: Deep Dive

Trigger: business management literature

For: business students and management professionals

Key quote: “In the book, though, Rose argues that the primary focus of management should not be on revenue or profit or growth, but instead on a metric called return on total assets or ROTA.”

The host discusses the significance of the book 'Higher Control in Management' by T.G. Rose, highlighting its focus on return on total assets (ROTA) as a key management metric. This perspective contrasts with traditional focuses on revenue and profit, emphasizing a more efficient use of assets in business management.