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How to Turn Down a Billion Dollars

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2 mentions · 2 episodes · 1 podcast
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The excerpt discusses a book titled 'How to Turn Down a Billion Dollars', which explores Evan Spiegel's commitment to Snapchat and his refusal to sell it.

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The speaker references the book 'How to Turn Down a Billion Dollars' in relation to early marketing strategies used by Evan Spiegel, the founder of Snapchat.

Sentiment: Deep Dive
Trigger: advertising strategies
For: Entrepreneurs and marketers
Key quote: Evan Spiegel, the founder of Snapchat, the very early days, Snapchat, he would go out and hand flyers in person at the mall and ask people to download Snapchat.
The host mentions 'How to Turn Down a Billion Dollars' to illustrate the importance of hands-on experience in advertising, drawing parallels to successful entrepreneurs who engaged directly with their customers. This book highlights the value of personal interaction in understanding consumer needs and refining marketing strategies.