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Cyborgology

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FoundersMar 20, 2018

#22 How To Turn Down A Billion Dollars: The Snapchat Story

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“Nathan Jergensen introduced the term digital dualism in a piece he wrote on a social sciences blog called Cyborgology.”

Sentiment: Deep Dive

Trigger: digital dualism concept

For: Entrepreneurs and social media strategists

Key quote: “He rejected the distinction between quote-unquote real and quote-unquote virtual worlds, or the notion that we live and act one way in person, but build and create a separate world.”

The host mentions 'Cyborgology' to highlight Nathan Jergensen's influential concept of digital dualism, which challenges the separation between virtual and real worlds. This idea significantly shaped Evan's approach to Snapchat and its strategy in the evolving landscape of social media.